Paritet UK — a legal company in the United Kingdom
Legal services in the UK: 34 leads from Facebook Ads at a cost starting from £13.83
Client:
Paritet UK — a law firm specializing in providing legal services in the United Kingdom.
Task:
Establish a systematic channel for attracting new clients through online advertising. The main goals are to increase the number of incoming applications (leads) and optimize the cost of their acquisition (CPL) to achieve maximum profitability of the marketing budget.
Challenge:
The legal niche in the UK is extremely competitive with a high cost per click. It was necessary to find a balance between reaching a broad audience and precisely targeting people who need professional legal assistance right now.
Solution:
1. Two-pronged campaign strategy: Divided traffic into two parallel funnels: Conversions (direct applications on the website) and Lead Forms (collecting contacts within Facebook). This allowed reaching users with different levels of readiness to engage.
2. Segmented targeting: Used detailed settings based on demographics and interests directly related to the legal field to exclude non-targeted impressions and save the budget.
3. Optimization of Lead Forms: Configured forms to gather the most complete information about the client's request even before the lawyer's first call.
4. Dynamic budget allocation: Monitored the performance of both channels daily, reallocating funds in favor of the most effective ads to reduce the cost per lead.
5. Content focus on trust: Developed advertising messages that emphasize the reliability and expertise of Paritet UK, which is a critical factor in the legal field.
Results:
- 34 qualified leads: Obtained within the campaign, providing the legal department with a stable workload.
- High efficiency of Lead Forms: The cost per lead through internal Facebook forms was only £13.83, which is a very low figure for the British legal market.
- Quality website conversion: The cost per lead through the website was maintained at £23.90, ensuring the arrival of a more "warmed-up" audience.
- Extensive reach: The advertisement reached 14,112 people, generating over 24,500 impressions, significantly increasing brand recognition of Paritet UK among potential clients.
Client:
Paritet UK — a law firm specializing in providing legal services in the United Kingdom.
Task:
Establish a systematic channel for attracting new clients through online advertising. The main goals are to increase the number of incoming applications (leads) and optimize the cost of their acquisition (CPL) to achieve maximum profitability of the marketing budget.
Challenge:
The legal niche in the UK is extremely competitive with a high cost per click. It was necessary to find a balance between reaching a broad audience and precisely targeting people who need professional legal assistance right now.
Solution:
1. Two-pronged campaign strategy: Divided traffic into two parallel funnels: Conversions (direct applications on the website) and Lead Forms (collecting contacts within Facebook). This allowed reaching users with different levels of readiness to engage.
2. Segmented targeting: Used detailed settings based on demographics and interests directly related to the legal field to exclude non-targeted impressions and save the budget.
3. Optimization of Lead Forms: Configured forms to gather the most complete information about the client's request even before the lawyer's first call.
4. Dynamic budget allocation: Monitored the performance of both channels daily, reallocating funds in favor of the most effective ads to reduce the cost per lead.
5. Content focus on trust: Developed advertising messages that emphasize the reliability and expertise of Paritet UK, which is a critical factor in the legal field.
Results:
- 34 qualified leads: Obtained within the campaign, providing the legal department with a stable workload.
- High efficiency of Lead Forms: The cost per lead through internal Facebook forms was only £13.83, which is a very low figure for the British legal market.
- Quality website conversion: The cost per lead through the website was maintained at £23.90, ensuring the arrival of a more "warmed-up" audience.
- Extensive reach: The advertisement reached 14,112 people, generating over 24,500 impressions, significantly increasing brand recognition of Paritet UK among potential clients.
 |
Oleksandr Hristich
 Zheltye Vody 90 0
|
A little busy
91 Safes completed
2 arbitrations
On the service 10 years
Offer work