More than 2K leads for car import from the USA | Meta ADS

Case of targeted advertising for importing cars from the USA

Only Cars Kyiv – a company from Kyiv that specializes in importing cars from the USA, Korea, and China "turnkey". They provide a full range of services: selection, inspection, delivery, customs clearance, repair, and registration.

Project task:
Attract a significant number of potential clients interested in purchasing "turnkey" cars from America.

Approach to solving:

Analysis of the target audience and competitors:

Identified the main characteristics of potential clients.
Studied competitors' offers to develop a unique proposition.
Landing page testing:

Conducted A/B testing of different landing page variants for traffic.
The best results were shown by a quiz that provided the lowest cost per lead.
Quiz development:

Created an interactive quiz where users could specify their preferences regarding the car.
This allowed receiving applications from interested clients with a clear understanding of their needs.
Advertising creatives:

Used static images comparing car prices in the Ukrainian market and the cost of importing similar cars from the USA through Only Cars Kyiv.
This approach emphasized the benefits of collaborating with the company.
Results:

Advertising budget: $6,440
Number of leads: 2,012
Cost per lead: $3.25
Duration of cooperation: 7 months

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