PPC Google Ads - Skvagina - Internet water supply store
Description of the project
Website: skvagina.com.ua
Service: Google Ads Ads Ads
Region : Ukraine
Topics of the company: Internet store of water supply goods
What the customer comes with?
The sales of visiting the site were only from organic traffic.
- Context advertising was launched only on other sites on the made on Prom.ua and showed no high efficiency
There were critical errors on the ordering pages.
There is no e-commerce.No calls were tracked on the site and no calltracking was installed.
The objectives of the project
Start selling with contextual advertising and get out in the first two months of work on profitability of investments
- Selling certain directions of goods that are popular and with high marginality.To get to the planned price of the transaction in each individual category of goods.Strategy
- Analysis of competitors - the main competitors have been identified and we will conduct an analysis of their representation on the internet.During the analysis, it was determined what indicative volume of traffic from paid advertising are received by competitors, what key queries are advertised, what UTPs are used in advertising and what main tools in paid advertising are used.As a result, it was found that the main tool in context advertising is Google shoping, the main UTPs are linked to the provision of discounts, fast delivery and manufacturing.The main effective key requests are mainly commercial requests such as: automation for the opening door to buy, automation for the opening door price, etc.- Analysis of the client's niche - conducted several strategic sessions with the client during which they found out: who is the main target audience of the client, which goods are most marginal, how often repeated purchases occur, how the potential customer makes purchasing decisions, etc.- Site analysis - conducted a basic site analysis to identify and eliminate critical errors.Basically, recommendations were given on the upgrade of the ordering page, the product card and the speed of the site’s download.performed work
Forming the proper structure of the advertising account that allows to effectively optimize and improve advertising campaigns.- Selling adaptive ads with all possible extensions added
- E-commerce setting with macro and micro targets to track the effectiveness of advertising campaigns
- Providing tz to set the feed data for commercial advertising campaigns and subsequent feed optimization
- Start the main tool Intelligent trading advertising campaigns.Identification of the relevant keywords with the correct type of conformity and the launch of search campaigns and with the further transition to automatic bet strategies, which allowed to increase efficiency.- The launch of DSA data feed campaigns, which allowed to appear on low-frequency point key queries.- Continuous adjustment/optimization of advertising campaigns in order to improve results, namely: ratio adjustment, minus words, budget redistribution, keywords adjustment, adding new requests, etc.Results
The number of transactions increased 5 times.The average check increased twice.
Recovery of investments +700%
The number of sales by priority categories has increased several times.
Website: skvagina.com.ua
Service: Google Ads Ads Ads
Region : Ukraine
Topics of the company: Internet store of water supply goods
What the customer comes with?
The sales of visiting the site were only from organic traffic.
- Context advertising was launched only on other sites on the made on Prom.ua and showed no high efficiency
There were critical errors on the ordering pages.
There is no e-commerce.No calls were tracked on the site and no calltracking was installed.
The objectives of the project
Start selling with contextual advertising and get out in the first two months of work on profitability of investments
- Selling certain directions of goods that are popular and with high marginality.To get to the planned price of the transaction in each individual category of goods.Strategy
- Analysis of competitors - the main competitors have been identified and we will conduct an analysis of their representation on the internet.During the analysis, it was determined what indicative volume of traffic from paid advertising are received by competitors, what key queries are advertised, what UTPs are used in advertising and what main tools in paid advertising are used.As a result, it was found that the main tool in context advertising is Google shoping, the main UTPs are linked to the provision of discounts, fast delivery and manufacturing.The main effective key requests are mainly commercial requests such as: automation for the opening door to buy, automation for the opening door price, etc.- Analysis of the client's niche - conducted several strategic sessions with the client during which they found out: who is the main target audience of the client, which goods are most marginal, how often repeated purchases occur, how the potential customer makes purchasing decisions, etc.- Site analysis - conducted a basic site analysis to identify and eliminate critical errors.Basically, recommendations were given on the upgrade of the ordering page, the product card and the speed of the site’s download.performed work
Forming the proper structure of the advertising account that allows to effectively optimize and improve advertising campaigns.- Selling adaptive ads with all possible extensions added
- E-commerce setting with macro and micro targets to track the effectiveness of advertising campaigns
- Providing tz to set the feed data for commercial advertising campaigns and subsequent feed optimization
- Start the main tool Intelligent trading advertising campaigns.Identification of the relevant keywords with the correct type of conformity and the launch of search campaigns and with the further transition to automatic bet strategies, which allowed to increase efficiency.- The launch of DSA data feed campaigns, which allowed to appear on low-frequency point key queries.- Continuous adjustment/optimization of advertising campaigns in order to improve results, namely: ratio adjustment, minus words, budget redistribution, keywords adjustment, adding new requests, etc.Results
The number of transactions increased 5 times.The average check increased twice.
Recovery of investments +700%
The number of sales by priority categories has increased several times.
Kyiv 
Available for hire