PPC Facebook Ads - Sellmax.com.ua
Description of the project
Website: sellmax.com.ua
Service: paid Facebook Ads advertising
Region : Ukraine
Topics of the company: online store for the door
What the customer comes with?
A context advertising that has given good results.
The main problem was that in contextual advertising it was already difficult to scale without a significant increase in the value of the lead.- The customer had a unique product with good advantages, which was important to illuminate the new target audience.
The objectives of the project
The task was to attract customers through an additional channel of advertising targeted advertising in Instagram and Facebook.It was important to get on profitability in the first two months.- Accent to the category "The Door of the Swarm"
Characteristics of the project
The average check of the goods is high enough for advertising on Facebook, so it was important to find the most targeted audience.It was important to make the creatives as simple as possible and at the same time to reveal the advantages of the product.
The decision was made to protest several hypotheses of launching advertising campaigns.The launch of the catalogue, advertisements with the creatives of the gallery format that were displayed in the news tape.performed work
Analysis of the target audience to select targeting
- Improved targeting for interests, gender and age
Creativity with all resays
Facebook Pixel Settings and Conversion Tracking
Structure of advertising campaigns and advertising groups
- Tested several options of creatives and ad groups with different targetings by interests
The “Catalog” campaign has been launched, which has never delivered any result.
- Advertising campaign optimization has been carried out(adding interest targeting, adjusting stakes, adding new creatives and re-starting campaigns
Results
Go to a stable flow of lead.
- One large order was received, which significantly occupied advertising
We have come to a stable recovery of advertising since the second month with its further scalability.
Website: sellmax.com.ua
Service: paid Facebook Ads advertising
Region : Ukraine
Topics of the company: online store for the door
What the customer comes with?
A context advertising that has given good results.
The main problem was that in contextual advertising it was already difficult to scale without a significant increase in the value of the lead.- The customer had a unique product with good advantages, which was important to illuminate the new target audience.
The objectives of the project
The task was to attract customers through an additional channel of advertising targeted advertising in Instagram and Facebook.It was important to get on profitability in the first two months.- Accent to the category "The Door of the Swarm"
Characteristics of the project
The average check of the goods is high enough for advertising on Facebook, so it was important to find the most targeted audience.It was important to make the creatives as simple as possible and at the same time to reveal the advantages of the product.
The decision was made to protest several hypotheses of launching advertising campaigns.The launch of the catalogue, advertisements with the creatives of the gallery format that were displayed in the news tape.performed work
Analysis of the target audience to select targeting
- Improved targeting for interests, gender and age
Creativity with all resays
Facebook Pixel Settings and Conversion Tracking
Structure of advertising campaigns and advertising groups
- Tested several options of creatives and ad groups with different targetings by interests
The “Catalog” campaign has been launched, which has never delivered any result.
- Advertising campaign optimization has been carried out(adding interest targeting, adjusting stakes, adding new creatives and re-starting campaigns
Results
Go to a stable flow of lead.
- One large order was received, which significantly occupied advertising
We have come to a stable recovery of advertising since the second month with its further scalability.
Kyiv 
Available for hire