PPC Google - Sellmax - online store for door accessories
Description of the project
Website: sellmax.com.ua
Service: Google Ads Ads Ads
Region : Ukraine
Topics of the company: online store for the door
What the customer comes with?
Google Ads advertising campaigns were set to a basic level, worked several search campaigns that were poorly structured with irrelevant key queries and with incorrectly selected matching type.No conversions were set to Google Anylytics and they were not transmitted to the Google Ads advertising cabin.There was little time spent on the optimization of advertising campaigns and their efficiency was low.Only manual bet strategies were used.No advertisements were made.No electronic trade.
Not all available tools in Google Ads have been used
As a result, the advertising didn’t take over itself.The objectives of the project
Increase of sales by minimum 2-3 by priority category of goods
- Focus on priority categories: Automatic for open and open doors and increase sales there.Get out of the recovery of advertising campaigns
Strategy
- Analysis of competitors - the main competitors have been identified and we will conduct an analysis of their representation on the internet.During the analysis, it was determined what indicative volume of traffic from paid advertising are received by competitors, what key queries are advertised, what UTPs are used in advertising and what main tools in paid advertising are used.As a result, it was found that the main tool in context advertising is Google shoping, the main UTPs are linked to the provision of discounts, fast delivery and manufacturing.The main effective key requests are mainly commercial requests such as: automation for the opening door to buy, automation for the opening door price, etc.- Analysis of the client's niche - several strategic sessions with the client were conducted during which they found out: who is the main target audience of the client, which goods are most marginal, how often repeated purchases occur, how the potential customer makes purchasing decisions, etc.Site analysis - a basic site analysis was carried out to identify and eliminate critical errors.Basically, recommendations were given on the upgrade of the ordering page, the product card and the speed of the site’s download.performed work
Forming the proper structure of the advertising account that allows to effectively optimize and improve advertising campaigns.- Selling adaptive ads with all possible extensions added
- E-commerce setting with macro and micro targets to track the effectiveness of advertising campaigns
- Providing tz to set the feed data for commercial advertising campaigns and subsequent feed optimization
- Start the main tool Intelligent trading advertising campaigns.Identification of the relevant keywords with the correct type of conformity and the launch of search campaigns and with the further transition to automatic bet strategies, which allowed to increase efficiency.- The launch of DSA data feed campaigns, which allowed to appear on low-frequency point key queries.- Continuous adjustment/optimization of advertising campaigns in order to improve results, namely: ratio adjustment, minus words, budget redistribution, keywords adjustment, adding new requests, etc.Results
The number of transactions increased 5 times.The average check increased twice.
Recovery of investments +700%
The number of sales by priority categories has increased several times.
Website: sellmax.com.ua
Service: Google Ads Ads Ads
Region : Ukraine
Topics of the company: online store for the door
What the customer comes with?
Google Ads advertising campaigns were set to a basic level, worked several search campaigns that were poorly structured with irrelevant key queries and with incorrectly selected matching type.No conversions were set to Google Anylytics and they were not transmitted to the Google Ads advertising cabin.There was little time spent on the optimization of advertising campaigns and their efficiency was low.Only manual bet strategies were used.No advertisements were made.No electronic trade.
Not all available tools in Google Ads have been used
As a result, the advertising didn’t take over itself.The objectives of the project
Increase of sales by minimum 2-3 by priority category of goods
- Focus on priority categories: Automatic for open and open doors and increase sales there.Get out of the recovery of advertising campaigns
Strategy
- Analysis of competitors - the main competitors have been identified and we will conduct an analysis of their representation on the internet.During the analysis, it was determined what indicative volume of traffic from paid advertising are received by competitors, what key queries are advertised, what UTPs are used in advertising and what main tools in paid advertising are used.As a result, it was found that the main tool in context advertising is Google shoping, the main UTPs are linked to the provision of discounts, fast delivery and manufacturing.The main effective key requests are mainly commercial requests such as: automation for the opening door to buy, automation for the opening door price, etc.- Analysis of the client's niche - several strategic sessions with the client were conducted during which they found out: who is the main target audience of the client, which goods are most marginal, how often repeated purchases occur, how the potential customer makes purchasing decisions, etc.Site analysis - a basic site analysis was carried out to identify and eliminate critical errors.Basically, recommendations were given on the upgrade of the ordering page, the product card and the speed of the site’s download.performed work
Forming the proper structure of the advertising account that allows to effectively optimize and improve advertising campaigns.- Selling adaptive ads with all possible extensions added
- E-commerce setting with macro and micro targets to track the effectiveness of advertising campaigns
- Providing tz to set the feed data for commercial advertising campaigns and subsequent feed optimization
- Start the main tool Intelligent trading advertising campaigns.Identification of the relevant keywords with the correct type of conformity and the launch of search campaigns and with the further transition to automatic bet strategies, which allowed to increase efficiency.- The launch of DSA data feed campaigns, which allowed to appear on low-frequency point key queries.- Continuous adjustment/optimization of advertising campaigns in order to improve results, namely: ratio adjustment, minus words, budget redistribution, keywords adjustment, adding new requests, etc.Results
The number of transactions increased 5 times.The average check increased twice.
Recovery of investments +700%
The number of sales by priority categories has increased several times.
Kyiv 
Available for hire