PPC Google - Salesjam - implementation of SRM systems
Description of the project
Website: salesjam.com.ua
Service: Google Ads Ads Ads
Region : Ukraine
Topics of the company: implementation of SRM systems
What the customer comes with?
- The customer mainly worked with permanent customers and the attraction of new customers was almost no.I have not launched paid advertising before.- Recently made a site and wanted to just launch a paid advertising and there was a choice between Facebook ads or context advertising.The problem was that some of the permanent customers left and needed to quickly attract new target projects to the business.The objectives of the project
Obtaining target customers with paid advertising
The task was to attract target customers with a minimum cheque of $800.The cost of the leads should not exceed 800 UAH.The Strategy
- Website analysis and improvement - detailed communication with the customer was carried out to deepen in the specificity of the business and target audience, also a analysis of the competitors' sites was carried out.Based on this information, the main UTPs and additional blocks that had to be made on the site were formed.The emphasis was made on the high expertise of the customer in their field, which was actually displayed on the site with the help of reviews and cases.They also implemented up-to-date windows with special.The proposal that in the future brought the main flow of lead
The analysis of demand was carried out.In the course of which the understanding was formed that there are the main two target audiences in the customer’s business, are those who want to implement a specific SRM system and those who have not yet identified and in general seek information on the implementation of the SRM system.Also a large crowd of requests that want to improve the current SRM system.As a result, we have determined that our task is to work primarily with the target audience who wants to implement a specific SRM system.- Contact with the sales department - access was obtained to the call records of managers and the SRM system where managers worked to analyze the quality of the leads.The basic UTM labels were also set and connected to the SRM system, which allowed to understand in the future which keywords and campaigns were effective.performed work
Forming the proper structure of the advertising account that allows to effectively optimize and improve advertising campaigns.- One of the barriers was that the most targeted requests had a high price per click, so it was important to correctly distribute these words by campaigns.- Selling adaptive ads with all possible extensions added
Two campaigns were left in the process and only the most conversion requests were awarded.In the process, it came to the point that we needed to create a dop.pages on the site under each service on the implementation of the SRM system.Testing and choosing an effective bet strategy.The “Maximum Conversions” strategy has shown the best outcome.- Continuous adjustment/optimization of advertising campaigns in order to improve results, namely: ratio adjustment, minus words, budget redistribution, keywords adjustment, adding new requests, etc.Results
In a month, the price of the leather was 800 UAH.
In the second month, the advertising began to rise.
A stable flow of leads.
Website: salesjam.com.ua
Service: Google Ads Ads Ads
Region : Ukraine
Topics of the company: implementation of SRM systems
What the customer comes with?
- The customer mainly worked with permanent customers and the attraction of new customers was almost no.I have not launched paid advertising before.- Recently made a site and wanted to just launch a paid advertising and there was a choice between Facebook ads or context advertising.The problem was that some of the permanent customers left and needed to quickly attract new target projects to the business.The objectives of the project
Obtaining target customers with paid advertising
The task was to attract target customers with a minimum cheque of $800.The cost of the leads should not exceed 800 UAH.The Strategy
- Website analysis and improvement - detailed communication with the customer was carried out to deepen in the specificity of the business and target audience, also a analysis of the competitors' sites was carried out.Based on this information, the main UTPs and additional blocks that had to be made on the site were formed.The emphasis was made on the high expertise of the customer in their field, which was actually displayed on the site with the help of reviews and cases.They also implemented up-to-date windows with special.The proposal that in the future brought the main flow of lead
The analysis of demand was carried out.In the course of which the understanding was formed that there are the main two target audiences in the customer’s business, are those who want to implement a specific SRM system and those who have not yet identified and in general seek information on the implementation of the SRM system.Also a large crowd of requests that want to improve the current SRM system.As a result, we have determined that our task is to work primarily with the target audience who wants to implement a specific SRM system.- Contact with the sales department - access was obtained to the call records of managers and the SRM system where managers worked to analyze the quality of the leads.The basic UTM labels were also set and connected to the SRM system, which allowed to understand in the future which keywords and campaigns were effective.performed work
Forming the proper structure of the advertising account that allows to effectively optimize and improve advertising campaigns.- One of the barriers was that the most targeted requests had a high price per click, so it was important to correctly distribute these words by campaigns.- Selling adaptive ads with all possible extensions added
Two campaigns were left in the process and only the most conversion requests were awarded.In the process, it came to the point that we needed to create a dop.pages on the site under each service on the implementation of the SRM system.Testing and choosing an effective bet strategy.The “Maximum Conversions” strategy has shown the best outcome.- Continuous adjustment/optimization of advertising campaigns in order to improve results, namely: ratio adjustment, minus words, budget redistribution, keywords adjustment, adding new requests, etc.Results
In a month, the price of the leather was 800 UAH.
In the second month, the advertising began to rise.
A stable flow of leads.
Kyiv 
Available for hire