Branding brand of children’s clothing
Corporate Style
The client:
Proprietary of production of children's clothes in Ukraine (production offline and online retail, OPT)
The problem:
Companies need to go out to the external market, and branding with Cyrillic (TM Fashion Carp), there is a registered TM Trendy Tot, a firm style is needed
The Decision:
1 .Stay recognizable to the consumers of the internal market - use close colors, "rejuvenate" the existing sign in the logo - tree
2ndA list of already branded elements (collections, furniture and so on) with parameters and indication of the correlation of changes in size and shape to the cost of manufacturing
ThreeA list of new elements required for branding with the indication of parameters
4 .Collected photo of retail network interior and facades, drafted elements for branding
and 5.A decision is made on the list of elements whose sizes need to be preserved in order not to increase the cost of production (not to change the knife for cutting, the shape of leakage, etc.)
6 .Composed TZ on branding - a list of design elements for development with sizes and technical parameters
7 .Designed and harmonised logo and colour
8 .All elements of the firm are developed.
The 9.The general concept of the facade and the interior of the store is developed and adapted to each store network
Branding elements are taken into account to optimize the costs of rebranding and maintain the quality of design based in the firm style.
The 10.Document "Firma Style Guide" in PDF format and work files with templates
The result:
1 .The customer received the key to a full rebound strategy:
Decision on each element of design and understanding of the impact on costs
Prepared machets
Visual Retail Network Strategy
Transition from old design to new design
2ndThe client moves according to the refund plan:
- DO- design of the former brand Fashion carpets - website https://mkarapuz.com.ua
- LAST - REVRENDING DESIGN in TM Trendy Tot - website https://trendytot.store (the development of the site is also done by me and the team)
Proprietary of production of children's clothes in Ukraine (production offline and online retail, OPT)
The problem:
Companies need to go out to the external market, and branding with Cyrillic (TM Fashion Carp), there is a registered TM Trendy Tot, a firm style is needed
The Decision:
1 .Stay recognizable to the consumers of the internal market - use close colors, "rejuvenate" the existing sign in the logo - tree
2ndA list of already branded elements (collections, furniture and so on) with parameters and indication of the correlation of changes in size and shape to the cost of manufacturing
ThreeA list of new elements required for branding with the indication of parameters
4 .Collected photo of retail network interior and facades, drafted elements for branding
and 5.A decision is made on the list of elements whose sizes need to be preserved in order not to increase the cost of production (not to change the knife for cutting, the shape of leakage, etc.)
6 .Composed TZ on branding - a list of design elements for development with sizes and technical parameters
7 .Designed and harmonised logo and colour
8 .All elements of the firm are developed.
The 9.The general concept of the facade and the interior of the store is developed and adapted to each store network
Branding elements are taken into account to optimize the costs of rebranding and maintain the quality of design based in the firm style.
The 10.Document "Firma Style Guide" in PDF format and work files with templates
The result:
1 .The customer received the key to a full rebound strategy:
Decision on each element of design and understanding of the impact on costs
Prepared machets
Visual Retail Network Strategy
Transition from old design to new design
2ndThe client moves according to the refund plan:
- DO- design of the former brand Fashion carpets - website https://mkarapuz.com.ua
- LAST - REVRENDING DESIGN in TM Trendy Tot - website https://trendytot.store (the development of the site is also done by me and the team)