Redesign of the packaging for "Golden Grain" corn sticks
Category: FMCG, Packaging Design, Commercial Illustration, Mascot Design. Task: Complete redesign of the corn stick line (2 flavors: "Milk" and "Baked Milk") with full artistic development of mascots from scratch.
Problem and Analysis
The previous packaging design is morally stuck in the 2000s. A large amount of visual noise (heavy 3D fonts, chaotic realistic splashes of milk, outdated character anatomy) hindered the product from competing on the shelf with modern brands. The original vector files of the mascots were not preserved, so all graphics had to be created from a clean slate.
My Goals:
Clear the visual chaos: Make the packaging modern, "clean," and trendy.
Evolve the mascots: Create new vector characters (Cow and Cat) from scratch, maintaining their recognizability for loyal customers.
Optimize for printing: Develop the design considering the technical limitations of flexographic printing on flexible film (flow-pack).
Implementation Stages
1. Development of Brand Characters (from scratch)
I completely rethought the images of the Cow and Cat. Instead of the outdated clipart style, I redrew them in modern commercial 2D:
Anatomy and Emotions: The characters received softer, more plastic lines, large lively eyes, and open, friendly smiles, which better appeal to the child and family audience.
Stylistics: I simplified shadows and outlines, making the illustrations clean, which facilitates perception and ensures perfect clarity when printed.
2. Working with Composition and Typography
Font Group: I abandoned pseudo-3D letters with black outlines. Instead, I developed unique, playful, yet flat lettering that is easy to read from a distance.
Food Zone: I removed small chaotic splashes. The bottom part of the packaging is now separated by a smooth, stylized milk wave that harmoniously frames the window with the product (or its realistic image) and structures the information about weight and ingredients.
Color Coding: I preserved the brand colors of the line (rich blue for classic and soft orange for baked milk), but cleaned them from "dirty" gradients.
3. Technical Preparation (Pre-press)
Since the packaging is printed using flexography on flexible film, I adapted the layouts to the strict technical requirements of production:
I divided the layouts by layers for proper ink overlay.
I adjusted the trapping and overprint settings to avoid line shifts during printing.
I converted key elements to spot colors (Pantone) to achieve maximum brightness and color stability in the print run.
Result
The "Golden Grain" brand received a radical update without losing its identity. The packaging looks more premium, neater, and stands out among competitors on the supermarket shelf. The mascots have become modern brand heroes, ready for use not only on packaging but also in digital marketing and animation.
Problem and Analysis
The previous packaging design is morally stuck in the 2000s. A large amount of visual noise (heavy 3D fonts, chaotic realistic splashes of milk, outdated character anatomy) hindered the product from competing on the shelf with modern brands. The original vector files of the mascots were not preserved, so all graphics had to be created from a clean slate.
My Goals:
Clear the visual chaos: Make the packaging modern, "clean," and trendy.
Evolve the mascots: Create new vector characters (Cow and Cat) from scratch, maintaining their recognizability for loyal customers.
Optimize for printing: Develop the design considering the technical limitations of flexographic printing on flexible film (flow-pack).
Implementation Stages
1. Development of Brand Characters (from scratch)
I completely rethought the images of the Cow and Cat. Instead of the outdated clipart style, I redrew them in modern commercial 2D:
Anatomy and Emotions: The characters received softer, more plastic lines, large lively eyes, and open, friendly smiles, which better appeal to the child and family audience.
Stylistics: I simplified shadows and outlines, making the illustrations clean, which facilitates perception and ensures perfect clarity when printed.
2. Working with Composition and Typography
Font Group: I abandoned pseudo-3D letters with black outlines. Instead, I developed unique, playful, yet flat lettering that is easy to read from a distance.
Food Zone: I removed small chaotic splashes. The bottom part of the packaging is now separated by a smooth, stylized milk wave that harmoniously frames the window with the product (or its realistic image) and structures the information about weight and ingredients.
Color Coding: I preserved the brand colors of the line (rich blue for classic and soft orange for baked milk), but cleaned them from "dirty" gradients.
3. Technical Preparation (Pre-press)
Since the packaging is printed using flexography on flexible film, I adapted the layouts to the strict technical requirements of production:
I divided the layouts by layers for proper ink overlay.
I adjusted the trapping and overprint settings to avoid line shifts during printing.
I converted key elements to spot colors (Pantone) to achieve maximum brightness and color stability in the print run.
Result
The "Golden Grain" brand received a radical update without losing its identity. The packaging looks more premium, neater, and stands out among competitors on the supermarket shelf. The mascots have become modern brand heroes, ready for use not only on packaging but also in digital marketing and animation.
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Svitlana Zhuravel
 Kropivnitskiy 2 0
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Available for hire
2 Safes completed
On the service 3 months 13 days
Offer work