Google advertising for an agricultural machinery store

Hello, friends! Today we share the results of the annual advertising campaign for our client - the online store "Techagroland," which sells spare parts for agricultural machinery.

We used Google Search, Google Shopping, and Performance Max to improve the store's visibility and increase sales.

What are the results?

Number of transactions: 1602 in 1 year
Total sales amount: 2,765,720 UAH
Advertising budget: 70,610 UAH
Average cost per transaction (CPA): 44.09 UAH
ROAS: 39.2

Key performance indicators:

Return on advertising spend (ROAS):
ROAS = Total sales amount / Advertising budget
2,765,720 UAH / 70,610 UAH ≈ 39.2
(Every UAH spent brought 39.2 UAH in revenue).

Customer acquisition cost (CPA):
CPA = Advertising budget / Number of transactions
70,610 UAH / 1602 ≈ 44.09 UAH

What did we do?

Conducted a full website audit, improved its structure, and added elements to increase trust.
Set up search campaigns (Search) to attract customers actively looking for spare parts for agricultural machinery.
Launched Google Shopping to reach users interested in purchasing spare parts.
Used Performance Max for maximum reach across all available Google platforms.
Set up conversion tracking through Google Analytics, allowing us to optimize bids and budget based on real data.

Conclusions

The use of Google Search, Google Shopping, and Performance Max yielded excellent results with a low customer acquisition cost and high profitability.
The ROAS of 39.2 confirms that the advertising campaigns were extremely successful.
Optimizations allowed for significant sales and profit at a moderate budget.