Google advertising for a healthy food store

Hello friends! Today we are sharing a case that demonstrates a year of advertising campaigns for our client – the online store for healthy food "Dobri."

We used a comprehensive approach, involving Search, Google Shopping, and Performance Max campaigns, which allowed us to achieve impressive results.

What were the results?

Number of transactions: 2564 in 1 year
Sales amount: 1,108,421 UAH
Advertising budget: 79,242 UAH
Average cost per transaction: 30.91 UAH
ROAS: x14

Key performance indicators:

Return on Advertising Spend (ROAS):
ROAS = Sales amount / Advertising budget
1,108,421 UAH / 79,242 UAH ≈ 14.0
(Every hryvnia spent brought in 14 UAH of revenue).
Average Cost per Acquisition (CPA):
CPA = Advertising budget / Number of transactions
79,242 UAH / 2564 ≈ 30.91 UAH.
What did we do for this?

Conducted an audit of the online store: eliminated weaknesses, optimized the site structure, and made it user-friendly.
Fully set up the Merchant Center account, connected Google Analytics, and configured conversion tracking.
Launched advertising campaigns in Google Ads: search, shopping (Google Shopping), and Performance Max.
Used analytical data to optimize campaigns: increased visibility of popular products and relaunched less popular items.
Set up dynamic remarketing, which helped bring back customers and increase repeat purchases.

Conclusions

Google campaigns demonstrated high effectiveness, providing significant sales volume with a low customer acquisition cost (CPA).
The Performance Max and Google Shopping formats proved to be key tools for promoting products in the healthy food niche.
The high ROAS indicates the profitability of the advertising campaign and the correct allocation of the budget.