Development and launch of targeted advertising on Instagram for a Ukrainian manufacturer of natural candies, marshmallows, bars, and sugar-free snacks.
Main tasks:
• attracting new customers through Direct
• promoting gift sets, freebies, and bars
• working with several segments: retail, cafes, corporate orders
What has been done:
• conducted A/B testing of creatives
• set up the goal "Start a conversation in the app"
• launched over 15 ad variants with different offers
Results:
• best ad: 568 started conversations at a cost of $1.44
• average cost per started conversation — $1.71
• reach of over 130,000 users
Creatives: bright photos/videos of products, gift sets, unboxing orders, call-to-action "Order in Direct".
Main tasks:
• attracting new customers through Direct
• promoting gift sets, freebies, and bars
• working with several segments: retail, cafes, corporate orders
What has been done:
• conducted A/B testing of creatives
• set up the goal "Start a conversation in the app"
• launched over 15 ad variants with different offers
Results:
• best ad: 568 started conversations at a cost of $1.44
• average cost per started conversation — $1.71
• reach of over 130,000 users
Creatives: bright photos/videos of products, gift sets, unboxing orders, call-to-action "Order in Direct".