Google Ads and Meta Ads setup for a beauty salon

Client: A network of laser hair removal salons in Ukraine and Poland with over 60 locations.
Main goal: Attracting customers for laser hair removal services through a quiz.
Project duration: 3 months.

Actions taken:
— Developed various quizzes tailored to different promotions in Ukrainian and Polish.
— Launched advertising campaigns targeting different audiences.
— Initiated ads targeting men.
— API-conversion integration.
— Continuously tested various ad creatives, including static images and videos.

Results:
The average cost per lead for laser hair removal procedures in Ukraine during January–March was $5.19.
The average cost per lead in Poland for the same period was $9.56.
During major promotions and discounts, the cost per lead dropped to $2.50–$3 in Ukraine and $4–$5 in Poland.