The Kinoland Cinema Network
The task:
Attract target subscribers; increase involvement, increase coverage, increase the visibility of the cinema.When we started the project, the Instagram page was a secondary social network.The images were not adapted to the size of Instagram, which resulted in the text on them was cut off.Since there was no single profile style, the content looked diverse.Not all the social networking possibilities have been used.For example, no Instagram stories were used, no Highlights and practically no communication with subscribers.Therefore, the decision was made to use the firm colors of the KINOLAND cinema network in the creation of content to improve the network recognizability and create a single profile style.The wrong setting of the massfoloving led to the fact that the account had not only a large number of subscribers from other countries, which due to the geography of the cinema network were not targeted, but also the same ratio of subscribers and subscribers.The use of non-actual and memorized hashtags also attracted non-target subscribers.There was a mass disclaimer from non-target users, and targeted advertising was launched only on people living in Kharkiv.To distract the social media audience and attract more attention to the network, we thought about a number of activations that were aimed at increasing the level of user interaction with content and increasing subscriptions.In June 2018, we launched a competition in which users could win a movie subscription for the whole summer.Under the conditions, users had to post on Instagram a post in which they tell how they will spend their summer with Kinolend.As a result, we have received a lot of different posts from users.The winner received a movie subscription for the whole summer (30 visits until the end of August).To promote the contest and increase the coverage, targeted advertising was used.As a result of the work done, a stable increase in the number of subscribers was observed, and the involvement rate increased from 0.64% to 1.58%
Attract target subscribers; increase involvement, increase coverage, increase the visibility of the cinema.When we started the project, the Instagram page was a secondary social network.The images were not adapted to the size of Instagram, which resulted in the text on them was cut off.Since there was no single profile style, the content looked diverse.Not all the social networking possibilities have been used.For example, no Instagram stories were used, no Highlights and practically no communication with subscribers.Therefore, the decision was made to use the firm colors of the KINOLAND cinema network in the creation of content to improve the network recognizability and create a single profile style.The wrong setting of the massfoloving led to the fact that the account had not only a large number of subscribers from other countries, which due to the geography of the cinema network were not targeted, but also the same ratio of subscribers and subscribers.The use of non-actual and memorized hashtags also attracted non-target subscribers.There was a mass disclaimer from non-target users, and targeted advertising was launched only on people living in Kharkiv.To distract the social media audience and attract more attention to the network, we thought about a number of activations that were aimed at increasing the level of user interaction with content and increasing subscriptions.In June 2018, we launched a competition in which users could win a movie subscription for the whole summer.Under the conditions, users had to post on Instagram a post in which they tell how they will spend their summer with Kinolend.As a result, we have received a lot of different posts from users.The winner received a movie subscription for the whole summer (30 visits until the end of August).To promote the contest and increase the coverage, targeted advertising was used.As a result of the work done, a stable increase in the number of subscribers was observed, and the involvement rate increased from 0.64% to 1.58%
Kharkiv 
Available for hire