The online gift box shop
How thanks to Google Ads to sell gift packages for the amount of more
50,000/month
The situation:
The customer has already had sales on Facebook and Instagram.The client wanted to protest Google Ads and scale through a new source of traffic.The country of sales is Ukraine.The average check is 900.The task:
Increase the number of sales
The price must not exceed 250.
Google Ads as a source of traffic
The Decision:
1 .Analysis
I analyzed competitors to understand what approaches to advertising are already on the market.Also, with the dialogue with the customer I better understood the product, its characteristics and the target auditorium.The analysis was also submitted to the results of Facebook and Instagram ads.During the analysis of the site in the eyes was that it was built on the "Tilda" movement, which has a Russian origin.In addition, due to the characteristics of the site building, it was impossible to optimize it to link advertisements of the type "Shopping".On these, as well as some other, tasks were indicated to the customer, and we decided together to look for a way out of this situation.The 2ndPreparation for launch
The project was not previously advertised through Google Ads, so from scratch the tools needed to work were created and set up.Conversions were set through Google Tag Manager, all data was transmitted to Google Analytics.The text, the promotion strategy and the semantic core were submitted.3 .Promotion
They set up search campaigns with a division on male and female sets.Re-marketing campaigns have been joined in the Context Media Network, which would return those who have not completed the order.It was an idea to set the campaigns for brand search queries, but it was timely to find a business from another field that had a very similar name.Therefore, this source of additional traffic had to be rejected.and 4.Optimization
After analyzing the effectiveness of all the campaigns, we decided to concentrate the budget on women’s products.They also created campaigns for the sale of new year packages, and gathered auditorium of people visiting websites similar to competitors.The main topic was the transition from "Tilda" and the connection of Shopping-campagnes.I paid attention to the proposal of the "Horoshop" movement, which has been in the fast and efficient transfer of online stores from "Tilda" to its platform.We decided to take advantage of the opportunity and launched the transition process.The Results:
Advertising budget: 92348,60
Conversion = 713
SRA = 129,52
50,000/month
The situation:
The customer has already had sales on Facebook and Instagram.The client wanted to protest Google Ads and scale through a new source of traffic.The country of sales is Ukraine.The average check is 900.The task:
Increase the number of sales
The price must not exceed 250.
Google Ads as a source of traffic
The Decision:
1 .Analysis
I analyzed competitors to understand what approaches to advertising are already on the market.Also, with the dialogue with the customer I better understood the product, its characteristics and the target auditorium.The analysis was also submitted to the results of Facebook and Instagram ads.During the analysis of the site in the eyes was that it was built on the "Tilda" movement, which has a Russian origin.In addition, due to the characteristics of the site building, it was impossible to optimize it to link advertisements of the type "Shopping".On these, as well as some other, tasks were indicated to the customer, and we decided together to look for a way out of this situation.The 2ndPreparation for launch
The project was not previously advertised through Google Ads, so from scratch the tools needed to work were created and set up.Conversions were set through Google Tag Manager, all data was transmitted to Google Analytics.The text, the promotion strategy and the semantic core were submitted.3 .Promotion
They set up search campaigns with a division on male and female sets.Re-marketing campaigns have been joined in the Context Media Network, which would return those who have not completed the order.It was an idea to set the campaigns for brand search queries, but it was timely to find a business from another field that had a very similar name.Therefore, this source of additional traffic had to be rejected.and 4.Optimization
After analyzing the effectiveness of all the campaigns, we decided to concentrate the budget on women’s products.They also created campaigns for the sale of new year packages, and gathered auditorium of people visiting websites similar to competitors.The main topic was the transition from "Tilda" and the connection of Shopping-campagnes.I paid attention to the proposal of the "Horoshop" movement, which has been in the fast and efficient transfer of online stores from "Tilda" to its platform.We decided to take advantage of the opportunity and launched the transition process.The Results:
Advertising budget: 92348,60
Conversion = 713
SRA = 129,52
Ukraine 
Available for hire