SMM + Target - Restaurant

The client opened their own establishment with an Asian menu that offers unique and authentic cuisine that is not yet available in Odesa.
Main goal:
To attract an audience that will become regular visitors and recommend the establishment to friends;
To increase brand awareness so that by the time delivery launches, as many people as possible know about the restaurant;
To create interest and motivation to visit the establishment and try its dishes.
The key task was to build a strong start for the brand, attract the first customers, and form a loyal audience even before the active launch of delivery.

During the collaboration, a full-fledged promotion system was built: targeted advertising was launched, recognizable content with a clear Tone of Voice was created, the owner and UGC creators were involved, which helped to compensate for the location of the establishment. As a result, the Shao Bao brand achieved a stable daily revenue, formed a loyal audience, scaled its reach across the city, and all investments in advertising and content paid off several times over.