Targeted advertising - Auto parts

Client request:
The client had stable sales through Google PPC and Google Shopping, but targeted advertising on Meta did not yield results. The goal is to increase sales and scale the business.

Main objectives:
Scale sales.
Test all possible advertising formats on Instagram and Facebook.
Improve the CJM on the website to increase conversion.
Connect telephony for quality call handling and closing clients.

Challenges:
Incorrect website analytics that could distort sales data.
Low-quality traffic during tests and some unclosed phone inquiries.
A large number of hypotheses and tests, which resulted in mixed results in the first month.

Solutions and approach:
Maintain daily sales reporting and reconcile with advertising campaigns and phone inquiries.
Test different creatives and advertising formats to identify effective ones.
Optimize the CJM on the website and implement a transparent call handling system.
Focus on retargeting and scaling effective creatives.
Gradually increase the budget while maintaining ROAS and controlling conversions.
Results by month:
Month 1: testing hypotheses, identifying effective creatives, understanding the cost of acquisition.
Month 2: sales doubled, ROAS increased several times, confirmed the effectiveness of the chosen strategy.
Month 3: retargeting and call optimization yielded excellent results.
Conclusion:
The use of a systematic approach to testing, call handling, and retargeting allowed scaling the client's business, increasing the effectiveness of advertising campaigns, and enhancing profitability. The case demonstrates how a phased strategy and data control ensure stable sales growth even in a competitive market.