SOVA School — online school for preparing students for the NMT
Social Media Advertising
Client:
SOVA School — an online school specializing in professional training for students preparing for the NMT (External Independent Assessment).
Task:
Reduce the cost per lead (KPI — up to $9) and improve the quality of applications for trial lessons. It was necessary to find an effective mechanism for attracting customers ready to purchase long-term subscriptions.
Challenge:
Targeting directly at teenagers is limited by Meta's rules (age).
SOVA School — an online school specializing in professional training for students preparing for the NMT (External Independent Assessment).
Task:
Reduce the cost per lead (KPI — up to $9) and improve the quality of applications for trial lessons. It was necessary to find an effective mechanism for attracting customers ready to purchase long-term subscriptions.
Challenge:
Targeting directly at teenagers is limited by Meta's rules (age).