Lennona Residents — business class residential complex
Social Media Advertising
Client:
Lennona Residents — a business-class residential complex in the Shevchenkivskyi district of Lviv by Resident Development.
Task:
Inform the market about the start of sales and ensure a flow of quality applications for the purchase of apartments, using favorable entry conditions (price from $980/m² and installment payment for 2 years).
Challenge:
High competition in the prestigious real estate segment of Lviv. It was necessary not just to obtain cheap applications, but to find a solvent audience (particularly the IT sector) that is ready to invest in the early stages of construction.
Solution:
1. Deep segmentation: Divided campaigns into three vectors: IT community, entrepreneurs, and a broad audience. This allowed identifying the most conversion-friendly segment — IT specialists.
2. Quality optimization through feedback: After the first tests, low lead quality was found in the "entrepreneurs" segment (despite their low cost), and the budget was promptly redistributed to more targeted groups.
3. Emotional and rational creatives: Used 3D visualizations of architecture to create an emotional connection and clear financial theses (price/installment period) for rational choice.
4. Simplified conversion funnel: Using Meta lead forms allowed users to leave contacts with one click, which is critically important for mobile traffic.
5. Sales automation: Set up integration with the CRM system, ensuring instant data transfer to managers for quick processing of "hot" interest.
Results:
- 128 targeted leads attracted within the initial campaign.
- Cost per lead 161.98 UAH: Achieved a figure significantly lower than the market average in the business-class housing niche.
- High efficiency in the IT segment: Obtained 61 leads from the most solvent audience, providing a high ROI for the developer.
- Reach of 45,800+ users: The campaign not only brought in applications but also formed awareness of the new brand in the Lviv market.
Lennona Residents — a business-class residential complex in the Shevchenkivskyi district of Lviv by Resident Development.
Task:
Inform the market about the start of sales and ensure a flow of quality applications for the purchase of apartments, using favorable entry conditions (price from $980/m² and installment payment for 2 years).
Challenge:
High competition in the prestigious real estate segment of Lviv. It was necessary not just to obtain cheap applications, but to find a solvent audience (particularly the IT sector) that is ready to invest in the early stages of construction.
Solution:
1. Deep segmentation: Divided campaigns into three vectors: IT community, entrepreneurs, and a broad audience. This allowed identifying the most conversion-friendly segment — IT specialists.
2. Quality optimization through feedback: After the first tests, low lead quality was found in the "entrepreneurs" segment (despite their low cost), and the budget was promptly redistributed to more targeted groups.
3. Emotional and rational creatives: Used 3D visualizations of architecture to create an emotional connection and clear financial theses (price/installment period) for rational choice.
4. Simplified conversion funnel: Using Meta lead forms allowed users to leave contacts with one click, which is critically important for mobile traffic.
5. Sales automation: Set up integration with the CRM system, ensuring instant data transfer to managers for quick processing of "hot" interest.
Results:
- 128 targeted leads attracted within the initial campaign.
- Cost per lead 161.98 UAH: Achieved a figure significantly lower than the market average in the business-class housing niche.
- High efficiency in the IT segment: Obtained 61 leads from the most solvent audience, providing a high ROI for the developer.
- Reach of 45,800+ users: The campaign not only brought in applications but also formed awareness of the new brand in the Lviv market.