Sale of trees
Delivery of trees by city and region
The problem
A lot of entering calls during the day, which were not fixed at all, only in the history of the phone itself.No data was collected about customers (no name, no mail, nothing), just the address where to bring the tree and when to deliver
The tasks
1 .Fixing 100% of entering calls
2ndCollecting data about customers
ThreeWorking with the customer base
Decision
A number of fundamental decisions have been taken that have improved the quality of work, namely:
1 .Fix all entering calls through IP telephone
2ndReporting each customer on the sales line with filling the mandatory fields
ThreeTracking where customers "move" and why they don't buy from us to enhance it in the future
4 .Work with the already purchased customers, i.e.Pre-approve the date of the next shipment / delivery of the trees and volume
Results
1 .100% of entering and exit calls are fixed.
2ndManagers began to get acquainted with customers, collect data about them, heal and call them by name, which qualitatively affected the work with the customer base.
ThreeThe number of re-sales increased because the managers started in advance (for a week) before the scheduled date of the next delivery to confirm the delivery and to plan to produce a certain amount of wood when before a part of the customers fused, because it was "today" that there was not enough volume of the necessary type of wood for shipping.
4 .Thus, customers have ceased to go to the internet every time they search for us again and spend our own context advertising budget to attract the same customers.
and 5.When calls, managers already knew who they were communicating with, what type of wood is needed and what volume to deliver, it was only left to confirm the date of delivery, which simplified order processing.
The problem
A lot of entering calls during the day, which were not fixed at all, only in the history of the phone itself.No data was collected about customers (no name, no mail, nothing), just the address where to bring the tree and when to deliver
The tasks
1 .Fixing 100% of entering calls
2ndCollecting data about customers
ThreeWorking with the customer base
Decision
A number of fundamental decisions have been taken that have improved the quality of work, namely:
1 .Fix all entering calls through IP telephone
2ndReporting each customer on the sales line with filling the mandatory fields
ThreeTracking where customers "move" and why they don't buy from us to enhance it in the future
4 .Work with the already purchased customers, i.e.Pre-approve the date of the next shipment / delivery of the trees and volume
Results
1 .100% of entering and exit calls are fixed.
2ndManagers began to get acquainted with customers, collect data about them, heal and call them by name, which qualitatively affected the work with the customer base.
ThreeThe number of re-sales increased because the managers started in advance (for a week) before the scheduled date of the next delivery to confirm the delivery and to plan to produce a certain amount of wood when before a part of the customers fused, because it was "today" that there was not enough volume of the necessary type of wood for shipping.
4 .Thus, customers have ceased to go to the internet every time they search for us again and spend our own context advertising budget to attract the same customers.
and 5.When calls, managers already knew who they were communicating with, what type of wood is needed and what volume to deliver, it was only left to confirm the date of delivery, which simplified order processing.