Studio Moderna (Dormeo, TopShop, Rovus, Delimano, Walkmaxxx)

Key Responsibilities

• Development and management of campaigns in Google Ads, Facebook, and Instagram Ads
- Search campaigns
- Display campaigns (GDN and Discovery)
- Video campaigns
- Shopping campaigns
- Performance Max Campaigns
- Campaigns for mobile apps
- Local business campaigns
- Catalog Sales Campaigns
- Lead Generation Campaigns

• Working with a budget of $50,000 per month
• Monthly reporting and performance monitoring
• Providing recommendations for optimization and improvement of results based on analysis.
• Managing product feeds:
• Regularly updating feeds to reflect current prices, availability, and product descriptions.
• Setting up all conversion goals for online stores
• Fixing errors and discrepancies in feeds that may affect ad visibility.
• Working with large catalogs: Over 2000 product items and segmenting product feeds to improve ad relevance.
• Identifying the most successful product items and adjusting bids according to performance metrics.
• Optimizing ads based on A/B testing and performance analysis. Testing new ad formats and tactics.
• Auditing landing pages to ensure they align with campaign goals.
• Creating and setting up custom audiences, retargeting, Lookalike.
• Media planning and promotion strategy for all company brands

As a result:

• Achieving and exceeding planned metrics by 98–123%
• Increasing conversion rates
• Increasing return on ad spend (ROAS) up to 500%, significantly enhancing campaign profitability.
• Improving ad quality score, contributing to reduced cost per click and increased campaign efficiency.
• Optimizing work with large catalogs (over 2000 products), enhancing relevance and accuracy of impressions.
• Continuous monitoring and bid adjustments for key product items, ensuring sales growth.