Tuning Goods
Case: How to increase ROAS to 3000% for an online auto parts store for tuning
Client:
An online store specializing in selling tuning products, including accessories for popular car brands: BMW, Mercedes, Toyota, Audi, and others. The main sales platform is its own website and the marketplace Prom.ua.
Client's task:
Increase sales while maintaining profitability.
Optimize advertising costs by reducing cost per conversion (CPA).
Improve brand recognition among the target audience.
Increase ROAS (return on advertising spend).
Approach to work:
Audit of advertising campaigns
Analyzed current campaigns on Google Ads (search, shopping, Performance Max, remarketing).
Identified the most effective product categories and determined key issues such as high CPA and irrelevant traffic.
Structuring advertising campaigns
Divided campaigns by product categories (bull bars, thresholds, mud flaps, etc.).
Implemented separate campaigns for popular car brands: Audi, BMW, Toyota.
Used Google Shopping for product advertising and Performance Max to attract a new audience.
Optimization of keywords and targeting
Conducted search query analysis and added negative keywords to exclude irrelevant traffic.
Set up separate campaigns for brand and generic queries (e.g., "tuning for BMW" vs. "car accessories").
Used dynamic remarketing to bring back customers who viewed products but did not make a purchase.
Optimization of advertising budget
Implemented a bidding strategy of "Maximize Conversion Value" with a target ROAS.
Gradually increased budgets for the most effective product groups.
Testing creatives
Conducted A/B testing of ads and images, focusing on key product benefits (quality, warranty, delivery).
Created ads emphasizing fast delivery, promotional offers, and quality guarantees.
Results:
After 3 months of work, the following metrics were achieved:
ROAS increased from 400% to 988%, which means nearly tenfold return on advertising investment.
Cost per click (CPC) decreased by 32%, allowing for reduced advertising costs without loss of reach.
The number of conversions increased by 65%, thanks to optimization of product feeds and use of Performance Max.
CTR increased by 20%, due to improved ad creatives and announcements.
Average check increased by 18%, as recommendations for complementary products were implemented in remarketing campaigns.
What we additionally tested:
Smart Shopping campaigns and their effectiveness across different product categories.
The impact of seasonality on sales and optimization of campaigns based on demand.
Use of Pmax for automatic budget allocation across Google platforms (Search, YouTube, Display Network).
Conclusion and recommendations for potential clients:
If you want to achieve maximum profitability from your advertising on Google, it is necessary to:
Regularly analyze the effectiveness of advertising campaigns and adjust bids.
Use various advertising formats (PMax, search, remarketing).
Optimize the product feed for shopping campaigns.
Work with audiences and use remarketing to bring back visitors.
If you want to achieve similar results – contact me! I will help set up advertising and take your business to the next level.
Client:
An online store specializing in selling tuning products, including accessories for popular car brands: BMW, Mercedes, Toyota, Audi, and others. The main sales platform is its own website and the marketplace Prom.ua.
Client's task:
Increase sales while maintaining profitability.
Optimize advertising costs by reducing cost per conversion (CPA).
Improve brand recognition among the target audience.
Increase ROAS (return on advertising spend).
Approach to work:
Audit of advertising campaigns
Analyzed current campaigns on Google Ads (search, shopping, Performance Max, remarketing).
Identified the most effective product categories and determined key issues such as high CPA and irrelevant traffic.
Structuring advertising campaigns
Divided campaigns by product categories (bull bars, thresholds, mud flaps, etc.).
Implemented separate campaigns for popular car brands: Audi, BMW, Toyota.
Used Google Shopping for product advertising and Performance Max to attract a new audience.
Optimization of keywords and targeting
Conducted search query analysis and added negative keywords to exclude irrelevant traffic.
Set up separate campaigns for brand and generic queries (e.g., "tuning for BMW" vs. "car accessories").
Used dynamic remarketing to bring back customers who viewed products but did not make a purchase.
Optimization of advertising budget
Implemented a bidding strategy of "Maximize Conversion Value" with a target ROAS.
Gradually increased budgets for the most effective product groups.
Testing creatives
Conducted A/B testing of ads and images, focusing on key product benefits (quality, warranty, delivery).
Created ads emphasizing fast delivery, promotional offers, and quality guarantees.
Results:
After 3 months of work, the following metrics were achieved:
ROAS increased from 400% to 988%, which means nearly tenfold return on advertising investment.
Cost per click (CPC) decreased by 32%, allowing for reduced advertising costs without loss of reach.
The number of conversions increased by 65%, thanks to optimization of product feeds and use of Performance Max.
CTR increased by 20%, due to improved ad creatives and announcements.
Average check increased by 18%, as recommendations for complementary products were implemented in remarketing campaigns.
What we additionally tested:
Smart Shopping campaigns and their effectiveness across different product categories.
The impact of seasonality on sales and optimization of campaigns based on demand.
Use of Pmax for automatic budget allocation across Google platforms (Search, YouTube, Display Network).
Conclusion and recommendations for potential clients:
If you want to achieve maximum profitability from your advertising on Google, it is necessary to:
Regularly analyze the effectiveness of advertising campaigns and adjust bids.
Use various advertising formats (PMax, search, remarketing).
Optimize the product feed for shopping campaigns.
Work with audiences and use remarketing to bring back visitors.
If you want to achieve similar results – contact me! I will help set up advertising and take your business to the next level.
Sambor 
Available for hire