Target for beauty salon

A beauty salon in Dnipro that offers a wide range of beauty services, including professional massage for recovery and relaxation.

Within the project, the massage service was promoted. The main task was to attract new clients and receive the maximum number of inquiries through messages.

The advertising campaign was built around the benefits of massage, its impact on well-being, and a special offer for new clients.

Campaign goal:

Attract new clients for the massage service and receive the maximum number of targeted inquiries through messages on Instagram.

Solutions:

• Conducted an analysis of the target audience and its needs;
• Developed an advertising proposal for promoting the massage service;
• Created advertising creatives focusing on the benefits of the procedure and results for the client;
• Launched an advertising campaign aimed at receiving messages;
• Optimized the advertising to reduce the cost per inquiry.

Results:

The advertising campaign provided a steady flow of targeted inquiries from potential clients and helped fill appointments for the massage service at a competitive price.

The price is indicated for monthly management.

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