Target for manicure services

Small disadvantage: in advertising on manicure services, you should understand that the first customer does not bring big profits.The earnings provide his re-visit.Therefore, it is important that the customer’s business is able to work with entrance traffic for repeated visits and sales.Therefore, the goal in the target was not just to make a large number of ice, but to bring such a customer who is interested in coming to the salon, to try the services and to decide to go him further or to go to another.The task of the salon is to make its service quality, as well as to make the customer’s visit a fairy tale.The target audience in this niche is girls aged 18 - 45 years.I have defined a number of configuration formats:

A - for interests

Interested Target

Categories: Manicure, Pedicure, Shell, Neck Growth
Categories: Spa, Beauty Salon, Voyage, Voyage

Interests on the topic: girls who may be interested in the road service.Category: Business, Entrepreneurship
Category: Sports, Fitness

There are also interests that will help get fast leads for cheaper services or temporary action:

Connected purchases, Online purchases, Fashion and Shopping
Birthday, Birthday, Birthday, Birthday, Birthday, Birthday, Birthday, Birthday, BirthdayWedding dress, wedding dress, wedding dress, etc.Model, Photo session, Photo, Videoograph

B - A similar audience

Those who interacted with the page ( likes, comments, messages to the address)


The Creatives

Understanding the specificity of the niche was important to show:

- the result of the service (video, photo) - mostly used this
The process of making the service (video)
- Master who provides the service (video, photo)

Results: 442 ice received in 1 month.The average price is $1.26