Target for the desktop
1 .The Nishua and the Project
Postal white is not the product that you will buy every day.Plus, if it is its own production, not replica and the cost is higher than the market, then the complexity of sale increases several times.The company with which we work is engaged in the sale of a premium satin shirt.The cost of the package is >1500 UAH.At the beginning of the collaboration, the company has already had negative experience working with advertising.With the previous specialists, the entire budget went on traffic, resulting in 1-2 sales and +300 subscribers.At the beginning, we had a few tasks:
Testing with a minimum budget.
Build a sales gate.
Make a minimum of 12 orders per week.
Keep the price for ice within $2-6
The 2ndVargas sales
The company has a website on which there was a quiz, plus a packed Instagram.Therefore, there were two warts for the launch of the advertising:
1) Start 3 promotions on a page on Instagram
There were several hypotheses about interests, budget and the location of the audience.In conclusion, the best result was received from a wide audience of women, and the audience with direct interest - the table white.2) Creative - Conversion to the site - ice-magnet with a second set discount and a free set of plugins.On the site there was a quiz where people left their contacts, and a catalogue in which a person could order a specific ticket.According to the results of the test period, it became clear that through the catalog people do not make purchases, but only look at the product and then leave applications for the visa.I tested advertising on several segments and in different places of placement, but the best result we had was through the post-carusell on Instagram to the audience with interests: business class, elite real estate, home furniture.Age: Women 25 to 45 years old.The audience of LAL with Instagram also went well 0-3%.The retarget was on the "Cover" of those who over 14 days checked the product card.3 .Hypothesis
When developing the strategy I wanted to protest three hypotheses:
Start for a wide audience.
- Starting on LaL from Instagram and the website
Start for 3-4 direct interests.
I protested all 3 and came to the conclusion that the wide audience is not suitable for the project, even though the price per click we had was around 0.01-0.05 $ .The purpose of advertising is to increase the customer’s profits and sales, not to pursue a drop in the price by click, CPM, etc.Many people are forgotten about it.There were a lot of clicks from the broad audience, but they were not targeted, despite the fact that the creatives indicated the price of the desktop.Therefore, the decision was made to turn it further with the minimum budget, until the price for sale from it does not begin to rise.As for the LaL audience - it came to the required audience, and all, on the one hand, was great: target applications went, but at the same time the price of ice was in the area of $8-10 and continued to grow, so it had to be closed out.And the best result, as not surprisingly, shows the audience with direct interest.In geo we used all of Ukraine, excluding Donetsk, Luhansk region
Results: the CRI was completed
Postal white is not the product that you will buy every day.Plus, if it is its own production, not replica and the cost is higher than the market, then the complexity of sale increases several times.The company with which we work is engaged in the sale of a premium satin shirt.The cost of the package is >1500 UAH.At the beginning of the collaboration, the company has already had negative experience working with advertising.With the previous specialists, the entire budget went on traffic, resulting in 1-2 sales and +300 subscribers.At the beginning, we had a few tasks:
Testing with a minimum budget.
Build a sales gate.
Make a minimum of 12 orders per week.
Keep the price for ice within $2-6
The 2ndVargas sales
The company has a website on which there was a quiz, plus a packed Instagram.Therefore, there were two warts for the launch of the advertising:
1) Start 3 promotions on a page on Instagram
There were several hypotheses about interests, budget and the location of the audience.In conclusion, the best result was received from a wide audience of women, and the audience with direct interest - the table white.2) Creative - Conversion to the site - ice-magnet with a second set discount and a free set of plugins.On the site there was a quiz where people left their contacts, and a catalogue in which a person could order a specific ticket.According to the results of the test period, it became clear that through the catalog people do not make purchases, but only look at the product and then leave applications for the visa.I tested advertising on several segments and in different places of placement, but the best result we had was through the post-carusell on Instagram to the audience with interests: business class, elite real estate, home furniture.Age: Women 25 to 45 years old.The audience of LAL with Instagram also went well 0-3%.The retarget was on the "Cover" of those who over 14 days checked the product card.3 .Hypothesis
When developing the strategy I wanted to protest three hypotheses:
Start for a wide audience.
- Starting on LaL from Instagram and the website
Start for 3-4 direct interests.
I protested all 3 and came to the conclusion that the wide audience is not suitable for the project, even though the price per click we had was around 0.01-0.05 $ .The purpose of advertising is to increase the customer’s profits and sales, not to pursue a drop in the price by click, CPM, etc.Many people are forgotten about it.There were a lot of clicks from the broad audience, but they were not targeted, despite the fact that the creatives indicated the price of the desktop.Therefore, the decision was made to turn it further with the minimum budget, until the price for sale from it does not begin to rise.As for the LaL audience - it came to the required audience, and all, on the one hand, was great: target applications went, but at the same time the price of ice was in the area of $8-10 and continued to grow, so it had to be closed out.And the best result, as not surprisingly, shows the audience with direct interest.In geo we used all of Ukraine, excluding Donetsk, Luhansk region
Results: the CRI was completed
Chernovtsy 
Available for hire