Target in Instagram for the online shop of aromatic candles

It is important to understand that the first month of work is a test, the task is to understand which audiences and what submission works, what results we can.These data help to throw down for further promotion and scalability.Preparatory work
Before launching the target I performed the following tasks:
Check the work of the pixel on the site.- Agreed with the owner of the design of creatives and text.Create a map of interest.

Initially they agreed a budget of $200 for the target test, but in the process it was increased to $400, as the test results went well.

In the first week I was able to make 28 purchases at an average price of $2.15 and an average check of $22.26

- the second week brought 22 purchases worth $4,01 and an average check - $29,65 .Free delivery is a good magnet for buyers, but the deal is over.- the third week the customer requested to reduce the turnover because he did not meet the current orders.And I made 12 sales this week.In the fourth week, he made 52 sales worth $4.11 and an average check of $33.77.Twelve audiences
The best worked:
The candles
Parfums
The Visit
- lal - 1% and 1-2% of those who watched the video that launched.- lal - 1% and 1-2% for those who reviewed the product
- lal - 1% and 1-2% for those who made the order.It is important to clarify that these auditories are not a loyal decision for other projects.There are a number of factors that affect the result, such as: product quality, advertising period, offers you make to buyers, work with bloggers, photo content

Together 114 purchases per month of work, an average price of $3.74 and an average check of $28.60