Vasil Kornet
Private message
Offer work
Chernovtsy,
Ukraine
2 years back
available for hire
1 Safe completed
5 years back
1 client
on the service 6 years
Rating
Successful projects
Average rating
Skills and abilities
Portfolio
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150 USD Target for the desktop
Social Media Advertising
1 .The Nishua and the Project
Postal white is not the product that you will buy every day.Plus, if it is its own production, not replica and the cost is higher than the market, then the complexity of sale increases several times.The company with which we work is engaged in the sale of a premium satin shirt.The cost of the package is >1500 UAH.At the beginning of the collaboration, the company has already had negative experience working with advertising.With the previous specialists, the entire budget went on traffic, resulting in 1-2 sales and +300 subscribers.At the beginning, we had a few tasks:
… Testing with a minimum budget.
Build a sales gate.
Make a minimum of 12 orders per week.
Keep the price for ice within $2-6
The 2ndVargas sales
The company has a website on which there was a quiz, plus a packed Instagram.Therefore, there were two warts for the launch of the advertising:
1) Start 3 promotions on a page on Instagram
There were several hypotheses about interests, budget and the location of the audience.In conclusion, the best result was received from a wide audience of women, and the audience with direct interest - the table white.2) Creative - Conversion to the site - ice-magnet with a second set discount and a free set of plugins.On the site there was a quiz where people left their contacts, and a catalogue in which a person could order a specific ticket.According to the results of the test period, it became clear that through the catalog people do not make purchases, but only look at the product and then leave applications for the visa.I tested advertising on several segments and in different places of placement, but the best result we had was through the post-carusell on Instagram to the audience with interests: business class, elite real estate, home furniture.Age: Women 25 to 45 years old.The audience of LAL with Instagram also went well 0-3%.The retarget was on the "Cover" of those who over 14 days checked the product card.3 .Hypothesis
When developing the strategy I wanted to protest three hypotheses:
Start for a wide audience.
- Starting on LaL from Instagram and the website
Start for 3-4 direct interests.
I protested all 3 and came to the conclusion that the wide audience is not suitable for the project, even though the price per click we had was around 0.01-0.05 $ .The purpose of advertising is to increase the customer’s profits and sales, not to pursue a drop in the price by click, CPM, etc.Many people are forgotten about it.There were a lot of clicks from the broad audience, but they were not targeted, despite the fact that the creatives indicated the price of the desktop.Therefore, the decision was made to turn it further with the minimum budget, until the price for sale from it does not begin to rise.As for the LaL audience - it came to the required audience, and all, on the one hand, was great: target applications went, but at the same time the price of ice was in the area of $8-10 and continued to grow, so it had to be closed out.And the best result, as not surprisingly, shows the audience with direct interest.In geo we used all of Ukraine, excluding Donetsk, Luhansk region
Results: the CRI was completed
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150 USD Target for manicure services
Social Media Advertising
Small disadvantage: in advertising on manicure services, you should understand that the first customer does not bring big profits.The earnings provide his re-visit.Therefore, it is important that the customer’s business is able to work with entrance traffic for repeated visits and sales.Therefore, the goal in the target was not just to make a large number of ice, but to bring such a customer who is interested in coming to the salon, to try the services and to decide to go him further or to go to another.The task of the salon is to make its service quality, as well as to make the customer’s visit a fairy tale.The target audience in this niche is girls aged 18 - 45 years.I have defined a number of configuration formats:
A - for interests
… Interested Target
Categories: Manicure, Pedicure, Shell, Neck Growth
Categories: Spa, Beauty Salon, Voyage, Voyage
Interests on the topic: girls who may be interested in the road service.Category: Business, Entrepreneurship
Category: Sports, Fitness
There are also interests that will help get fast leads for cheaper services or temporary action:
Connected purchases, Online purchases, Fashion and Shopping
Birthday, Birthday, Birthday, Birthday, Birthday, Birthday, Birthday, Birthday, BirthdayWedding dress, wedding dress, wedding dress, etc.Model, Photo session, Photo, Videoograph
B - A similar audience
Those who interacted with the page ( likes, comments, messages to the address)
The Creatives
Understanding the specificity of the niche was important to show:
- the result of the service (video, photo) - mostly used this
The process of making the service (video)
- Master who provides the service (video, photo)
Results: 442 ice received in 1 month.The average price is $1.26
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150 USD Target in Instagram for the online shop of aromatic candles
Social Media Advertising
It is important to understand that the first month of work is a test, the task is to understand which audiences and what submission works, what results we can.These data help to throw down for further promotion and scalability.Preparatory work
Before launching the target I performed the following tasks:
Check the work of the pixel on the site.- Agreed with the owner of the design of creatives and text.Create a map of interest.
… Initially they agreed a budget of $200 for the target test, but in the process it was increased to $400, as the test results went well.
In the first week I was able to make 28 purchases at an average price of $2.15 and an average check of $22.26
- the second week brought 22 purchases worth $4,01 and an average check - $29,65 .Free delivery is a good magnet for buyers, but the deal is over.- the third week the customer requested to reduce the turnover because he did not meet the current orders.And I made 12 sales this week.In the fourth week, he made 52 sales worth $4.11 and an average check of $33.77.Twelve audiences
The best worked:
The candles
Parfums
The Visit
- lal - 1% and 1-2% of those who watched the video that launched.- lal - 1% and 1-2% for those who reviewed the product
- lal - 1% and 1-2% for those who made the order.It is important to clarify that these auditories are not a loyal decision for other projects.There are a number of factors that affect the result, such as: product quality, advertising period, offers you make to buyers, work with bloggers, photo content
Together 114 purchases per month of work, an average price of $3.74 and an average check of $28.60
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150 USD “Healthy Foot”
Social Media Advertising
Content-up and targeted advertising
The SMM Progress
The SMM Formation
… The packaging
The Targeting
Reviews and compliments on completed projects 1
9 March 2021
7 USD
You need to link your Instagram account to Facebook
Quality
Professionalism
Cost
Contactability
Deadlines
A good performer. I and did everything quickly.
| Activity
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113 USD
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Audit of the business page
23 USD
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Enter the links to the site of OpenCart
113 USD
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Таргетолог. Смм - продвижение клиники аппаратной косметологии
135 USD
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Лиды на получение заказов к 8 марта
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Просування сторінки інстаграм. (жіночий одяг)
5 USD
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Добавить возможность отметиться в локации на Фейсбук (геолокация)
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Описать тергетинг кейсы
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Ведение таргетированной рекламы на инстаграм страницу
11 USD
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Писать КЕЙСы по таргет рекламе
5 USD
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