ABOUT THE PROJECT:
Premium segment Asian cuisine restaurant in Cyprus
MAIN TASKS:
1. Increase activity on the pages
2. Increase the number of guests in the establishment (seating)
PITFALLS:
1. There were delays before the start of the first launches
2. We waited a long time for the shooting materials from SMM
3. We waited for creatives for a certain period
WHAT HAS BEEN DONE:
1. Built a strategy considering CJM and CustDev
2. Tested many different hypotheses/communications/creatives, increased the number of followers in the profile, increased the number of visits to the establishment
LINK TO THE FULL CASE:
https://kleba.notion.site/HoReCa-1203a14a873080c7ac6bfc154634d877
Premium segment Asian cuisine restaurant in Cyprus
MAIN TASKS:
1. Increase activity on the pages
2. Increase the number of guests in the establishment (seating)
PITFALLS:
1. There were delays before the start of the first launches
2. We waited a long time for the shooting materials from SMM
3. We waited for creatives for a certain period
WHAT HAS BEEN DONE:
1. Built a strategy considering CJM and CustDev
2. Tested many different hypotheses/communications/creatives, increased the number of followers in the profile, increased the number of visits to the establishment
LINK TO THE FULL CASE:
https://kleba.notion.site/HoReCa-1203a14a873080c7ac6bfc154634d877