Targeted advertising for an online school for accountants
ABOUT THE PROJECT:
Online accounting school. They have numerous courses, mini-courses, and conduct free webinars on various topics for accountants every week.
The main task of the school is not just to provide information, but to develop real accounting skills in the client that are valued in the market.
MAIN TASKS:
1. To create a stable flow of applications for free webinar series every week (worked on 2 geos: Ukraine and Kazakhstan)
2. To adhere to established KPIs for leads that do not exceed acceptable limits
PITFALLS:
1. We started advertising accounts from scratch, as the client did not provide them to us
2. We spent a long time dealing with purchased accounts, facing blocks on both accounts and cards, had a very low daily spending limit from FB, which hindered our work (as we were supposed to spend about $3000 a month, but in reality, we only spent about $600 total)
3. We had a problem with lead visibility in the client's CRM (out of 200 leads, only 30 were displayed with UTM tags, which is nonsensical). We worked on this problem for 2 weeks, applying all possible options to rectify the situation
4. We experienced a significant drop in campaigns after testing a new design + Facebook reduced our daily spending limit
WHAT WAS DONE:
1. Conducted a complete analysis of competitors' activities, identified the strengths and weaknesses of our client
2. Built a targeting funnel for obtaining applications
3. Developed a communication strategy, tested many different offers, made constant changes until we found a working connection
4. Resolved all issues with advertising accounts, brought the project to a normal level, minimized possible risks from Facebook, and warmed up the purchased accounts quite well. Achieved a normal CPL on almost all launches
LINK TO FULL CASE:
https://kleba.notion.site/1203a14a873080b3a5bec1b29371dcf7
Online accounting school. They have numerous courses, mini-courses, and conduct free webinars on various topics for accountants every week.
The main task of the school is not just to provide information, but to develop real accounting skills in the client that are valued in the market.
MAIN TASKS:
1. To create a stable flow of applications for free webinar series every week (worked on 2 geos: Ukraine and Kazakhstan)
2. To adhere to established KPIs for leads that do not exceed acceptable limits
PITFALLS:
1. We started advertising accounts from scratch, as the client did not provide them to us
2. We spent a long time dealing with purchased accounts, facing blocks on both accounts and cards, had a very low daily spending limit from FB, which hindered our work (as we were supposed to spend about $3000 a month, but in reality, we only spent about $600 total)
3. We had a problem with lead visibility in the client's CRM (out of 200 leads, only 30 were displayed with UTM tags, which is nonsensical). We worked on this problem for 2 weeks, applying all possible options to rectify the situation
4. We experienced a significant drop in campaigns after testing a new design + Facebook reduced our daily spending limit
WHAT WAS DONE:
1. Conducted a complete analysis of competitors' activities, identified the strengths and weaknesses of our client
2. Built a targeting funnel for obtaining applications
3. Developed a communication strategy, tested many different offers, made constant changes until we found a working connection
4. Resolved all issues with advertising accounts, brought the project to a normal level, minimized possible risks from Facebook, and warmed up the purchased accounts quite well. Achieved a normal CPL on almost all launches
LINK TO FULL CASE:
https://kleba.notion.site/1203a14a873080b3a5bec1b29371dcf7
Kharkiv 
Available for hire
Offer work