Targeted advertising for sauna and spa construction
ABOUT THE PROJECT:
The company specializes in the construction of turnkey saunas/spa complexes, as well as the decoration of saunas (when the premises are already available). The assortment includes materials from various corners of the world that have unique properties and beneficial effects, with wood primarily sourced from Ukrainian species.
MAIN TASKS:
1. Reaching a large number of affluent individuals
2. Generating requests for purchase/decorating SPAs
PITFALLS:
1. Quite an expensive service, expensive product. Initially, it was difficult to reach the target audience we needed, which is why we conducted numerous tests, "played" with communication/creatives/campaign settings
WHAT HAS BEEN DONE:
1. Conducted a complete analysis of competitors' activities, found that they are very weak compared to our client, both in terms of services/main product and landing pages
2. Built a targeting funnel to obtain requests
3. Developed a communication strategy based on the company's branding and its communication with the target audience, tested many different offers, made constant replacements until we hit the "bullseye" and found a working connection
LINK TO THE FULL CASE:
https://kleba.notion.site/1213a14a87308028944bf601b26daf90
The company specializes in the construction of turnkey saunas/spa complexes, as well as the decoration of saunas (when the premises are already available). The assortment includes materials from various corners of the world that have unique properties and beneficial effects, with wood primarily sourced from Ukrainian species.
MAIN TASKS:
1. Reaching a large number of affluent individuals
2. Generating requests for purchase/decorating SPAs
PITFALLS:
1. Quite an expensive service, expensive product. Initially, it was difficult to reach the target audience we needed, which is why we conducted numerous tests, "played" with communication/creatives/campaign settings
WHAT HAS BEEN DONE:
1. Conducted a complete analysis of competitors' activities, found that they are very weak compared to our client, both in terms of services/main product and landing pages
2. Built a targeting funnel to obtain requests
3. Developed a communication strategy based on the company's branding and its communication with the target audience, tested many different offers, made constant replacements until we hit the "bullseye" and found a working connection
LINK TO THE FULL CASE:
https://kleba.notion.site/1213a14a87308028944bf601b26daf90
Kharkiv 
Available for hire
Offer work