Targeted Advertising in Recruitment

A few figures and general information:
- the customer has 14 days to close 2 vacancies for 20 people;
- $200 of the advertising budget and the goal of receiving 100 target applications;

Starting a advertising campaign
Since the deadlines were very compressed, the time for the tests was not so much.We took 3 days to see all the links and select those to which the main budget will be addressed.It was planned that the target application would be within $2 dollars, as more expensive would not be quite profitable in cooperation.The first days of the application were $0.9 - $1.1, which is a bad indicator.We subsequently analyzed and fully optimized the advertising campaign, after which the average application price was $0.7 (part of applications received $0.2 to $0.4).The purpose of all advertising campaigns: generating leaders.After the results obtained in the first 4 days, we clearly saw that we could receive more than 200 applications within the budget and time assigned.They discussed with the customer, and he gave good on spending more as applications were really targeted.Results of the advertising campaign:
387 applications with an average value of $0.71 were received by setting and displaying advertisements on the Instagram and Facebook tab and stories.$274.93 advertising budget allocated to display ads.The general results:
175 of the 387 people were ready to begin the interview, then pay the company’s services ($70), and begin the registration of the visa, the expenses on which the employer took on.