The SERM. Management of Reputation
1 .The Contractor:
Personality, a public person.For which a long time is constantly prepared and published information material of black PR to deteriorate reputation in the business space.The 2ndThe Task:
The necessary complex of works, aimed at removing, replacing black content and publishing true white content on all possible channels - the media, social media.Networks and websites.3 .What was made
I will analyze.All publications, news, documents on all channels, news sites and social media are banned.the networks of a public person.- a base of all messages, all links and channels
Working on segmentation.All sites were segmented by the number of links, the frequency of publications, the shade of publications (negative, positive and neutral), all the keywords and keywords used in publications.- a complete analysis of the number of each query for each publication for each site for each month of activity.- a plan-strategy for navigation and resistance.The plan had a clear action of the PR team that should be carried out in case of new negative publications and constant work on removal from searching for all the available publications at that time.- Interested lawyers, copywriters, SEO specialists
The work lasted more than a year.and 4.What Results
92% of negative links (old before the start of the work and new that appeared over the course of the year) were removed from Google’s Top 20 or replaced with positive.The first screenshot on the photo is the status of reputation at the beginning of the work.The second one in a year.
Personality, a public person.For which a long time is constantly prepared and published information material of black PR to deteriorate reputation in the business space.The 2ndThe Task:
The necessary complex of works, aimed at removing, replacing black content and publishing true white content on all possible channels - the media, social media.Networks and websites.3 .What was made
I will analyze.All publications, news, documents on all channels, news sites and social media are banned.the networks of a public person.- a base of all messages, all links and channels
Working on segmentation.All sites were segmented by the number of links, the frequency of publications, the shade of publications (negative, positive and neutral), all the keywords and keywords used in publications.- a complete analysis of the number of each query for each publication for each site for each month of activity.- a plan-strategy for navigation and resistance.The plan had a clear action of the PR team that should be carried out in case of new negative publications and constant work on removal from searching for all the available publications at that time.- Interested lawyers, copywriters, SEO specialists
The work lasted more than a year.and 4.What Results
92% of negative links (old before the start of the work and new that appeared over the course of the year) were removed from Google’s Top 20 or replaced with positive.The first screenshot on the photo is the status of reputation at the beginning of the work.The second one in a year.
Kyiv 
Available for hire