The e-commerce. Online gift store is located in 140 countries.
1 .What was.There is a company that produces souvenir products for children.That is, each product has some "unic interesting function".CA are children from 8 to 16 years old.The souvenir.There is a single promotion channel - Youtube
The 2ndWhat a request.What goods need to be created in the future for successful sales and demand
How to set sales to the whole world
- which promotional channels will be the best for this #marketologist
- which strategy and marketing plan will be the most effective #pr-strategy
How to increase awareness to increase sales
How to Increase Conversion from Traffic to Sales
3 .What was made
- Analysis of trends, trends and requests in the CA.It was created by CJM, a buyer portrait, a traffic analysis and popular goods in competitors.Created LTV for each segment of CA
It was used on the CMS - Shopify website.A separate website in English.The language.Basic analytical tools and metrics are implemented.Implemented chatbot, IP telephony, CRM.All business communications tools are connected - such as WhatsApp Business.All possible online payments are carried out.Created by Sochi.Facebook, Instagram, Pinterest and others.- tested all the channels to identify the successful of them (with consideration of CA and segments)
There was also an analysis of competitors on each promotion channel and its marketing activity.- clearly prescribed brand marketing and perfomance marketing, somehow and how/for whom.They calculated the ROMI and ROI to understand the maximum value of the ice, created a marketing gateway and combined it with a sales gateway.They wrote the metrics on each stage of the wardrobe.- Create a brand recognition plan on the channel, taking into account the price for coverage
- thanks to the analysis of each guest on the site found areas of lost sales, where there were technical problems and many users did not get to pay.They recorded all stages of movement on the user’s website and recorded the tags for each action.We have launched advertising campaigns across all the new channels.and 4.The result.The advertising campaign at FB and Insta gave the result in 2.1 million unique coverages for $259.The United States in the first month.For this bclo has been created a number of AB-test campaigns, the analysis of competitors and their advertising campaigns, UTPs and headlines.An analysis of competitors’ sites has been made to identify popular pages and products.What channels are used?- increased the conversion of the site from 1.5% to 4% of the total traffic.More than 10 new products have been created, 60% of which have become popular after a week of sales.- the coverage (and sales) of unique countries increased to 140
A plan of recognition that can affect the sales.
The 2ndWhat a request.What goods need to be created in the future for successful sales and demand
How to set sales to the whole world
- which promotional channels will be the best for this #marketologist
- which strategy and marketing plan will be the most effective #pr-strategy
How to increase awareness to increase sales
How to Increase Conversion from Traffic to Sales
3 .What was made
- Analysis of trends, trends and requests in the CA.It was created by CJM, a buyer portrait, a traffic analysis and popular goods in competitors.Created LTV for each segment of CA
It was used on the CMS - Shopify website.A separate website in English.The language.Basic analytical tools and metrics are implemented.Implemented chatbot, IP telephony, CRM.All business communications tools are connected - such as WhatsApp Business.All possible online payments are carried out.Created by Sochi.Facebook, Instagram, Pinterest and others.- tested all the channels to identify the successful of them (with consideration of CA and segments)
There was also an analysis of competitors on each promotion channel and its marketing activity.- clearly prescribed brand marketing and perfomance marketing, somehow and how/for whom.They calculated the ROMI and ROI to understand the maximum value of the ice, created a marketing gateway and combined it with a sales gateway.They wrote the metrics on each stage of the wardrobe.- Create a brand recognition plan on the channel, taking into account the price for coverage
- thanks to the analysis of each guest on the site found areas of lost sales, where there were technical problems and many users did not get to pay.They recorded all stages of movement on the user’s website and recorded the tags for each action.We have launched advertising campaigns across all the new channels.and 4.The result.The advertising campaign at FB and Insta gave the result in 2.1 million unique coverages for $259.The United States in the first month.For this bclo has been created a number of AB-test campaigns, the analysis of competitors and their advertising campaigns, UTPs and headlines.An analysis of competitors’ sites has been made to identify popular pages and products.What channels are used?- increased the conversion of the site from 1.5% to 4% of the total traffic.More than 10 new products have been created, 60% of which have become popular after a week of sales.- the coverage (and sales) of unique countries increased to 140
A plan of recognition that can affect the sales.
Kyiv 
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