Yevhenii Vasilenko
Private message 
Offer work 
Kyiv,
Ukraine
1 year back
available for hire
on the service 2 years
Rating
Successful projects
Average rating
Language proficiency level
Українська: fluent
Русский: fluent
English: pre-intermediate
Skills and abilities
Services
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Customer Support
from 22 USD for hour
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Information Gathering
from 89 USD for project
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Online Stores & E-commerce
from 45 USD for project
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Tuition
from 22 USD for hour
Promotion
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Lead Generation & Sales
from 134 USD for project
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Marketing Research
from 223 USD for project
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Search Engine Reputation Management (SERM)
from 178 USD for project
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Social Media Advertising
from 223 USD for project
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Social Media Marketing (SMM)
from 223 USD for project
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Website SEO Audit
from 89 USD for project
Outsourcing & consulting
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Client Management & CRM
from 67 USD for day
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Consulting
from 134 USD for day
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Project Management
from 111 USD for unit
Portfolio
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23 000 USD The SERM. Management of Reputation
Search Engine Reputation Management (SERM)
1 .The Contractor:
Personality, a public person.For which a long time is constantly prepared and published information material of black PR to deteriorate reputation in the business space.The 2ndThe Task:
The necessary complex of works, aimed at removing, replacing black content and publishing true white content on all possible channels - the media, social media.Networks and websites.3 .What was made
I will analyze.All publications, news, documents on all channels, news sites and social media are banned.the networks of a public person.- a base of all messages, all links and channels
… Working on segmentation.All sites were segmented by the number of links, the frequency of publications, the shade of publications (negative, positive and neutral), all the keywords and keywords used in publications.- a complete analysis of the number of each query for each publication for each site for each month of activity.- a plan-strategy for navigation and resistance.The plan had a clear action of the PR team that should be carried out in case of new negative publications and constant work on removal from searching for all the available publications at that time.- Interested lawyers, copywriters, SEO specialists
The work lasted more than a year.and 4.What Results
92% of negative links (old before the start of the work and new that appeared over the course of the year) were removed from Google’s Top 20 or replaced with positive.The first screenshot on the photo is the status of reputation at the beginning of the work.The second one in a year.
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13 000 USD The Media Resource.
Consulting
1 .About the company.The Media Resource.The news of science and innovation is constantly being published.Meetings and conferences are held.Journalists work in the state.The Startup.Everything starts from zero.The 2ndtasks and objectives.Increase the coverage throughout the Uranus.To attract the attention of all scientists, inventors and all those interested in innovation in different areas of life.Connect all possible promotional channels, also in English.Increase the number of subscribers on social networks.3 .What was made.Created pages in Sochi.Networks (Facebook, Instagram, Twitter (X) and Youtube)
Updated Website (Optimization for Internal SEO)
- Created a marketing plan and AB-testing plan of content, CA and channels.All the necessary analytical tools for data collection
- have studied other media resources that interest our CA
… - have studied similar media in other countries and their ways of promotion and results over the past 2 years.- launched advertising campaigns across all channels, before this created a content plan.with the involvement of designer fraalanceres
and 4.The result.After 8 months.18 million.Only on Facebook.
- achieved maximum results in 115,000 organic coverage in 1 day and 105,000 viral coverage in the same day.They reached the value of the socks.The network is 0.002 USD.(0.05 UAH at that time)
600 publications are made.
received 345,000 clicks.
42,000 subscribers to Facebook
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1300 USD The e-commerce. Online gift store is located in 140 countries.
Online Stores & E-commerce
1 .What was.There is a company that produces souvenir products for children.That is, each product has some "unic interesting function".CA are children from 8 to 16 years old.The souvenir.There is a single promotion channel - Youtube
The 2ndWhat a request.What goods need to be created in the future for successful sales and demand
How to set sales to the whole world
- which promotional channels will be the best for this #marketologist
… - which strategy and marketing plan will be the most effective #pr-strategy
How to increase awareness to increase sales
How to Increase Conversion from Traffic to Sales
3 .What was made
- Analysis of trends, trends and requests in the CA.It was created by CJM, a buyer portrait, a traffic analysis and popular goods in competitors.Created LTV for each segment of CA
It was used on the CMS - Shopify website.A separate website in English.The language.Basic analytical tools and metrics are implemented.Implemented chatbot, IP telephony, CRM.All business communications tools are connected - such as WhatsApp Business.All possible online payments are carried out.Created by Sochi.Facebook, Instagram, Pinterest and others.- tested all the channels to identify the successful of them (with consideration of CA and segments)
There was also an analysis of competitors on each promotion channel and its marketing activity.- clearly prescribed brand marketing and perfomance marketing, somehow and how/for whom.They calculated the ROMI and ROI to understand the maximum value of the ice, created a marketing gateway and combined it with a sales gateway.They wrote the metrics on each stage of the wardrobe.- Create a brand recognition plan on the channel, taking into account the price for coverage
- thanks to the analysis of each guest on the site found areas of lost sales, where there were technical problems and many users did not get to pay.They recorded all stages of movement on the user’s website and recorded the tags for each action.We have launched advertising campaigns across all the new channels.and 4.The result.The advertising campaign at FB and Insta gave the result in 2.1 million unique coverages for $259.The United States in the first month.For this bclo has been created a number of AB-test campaigns, the analysis of competitors and their advertising campaigns, UTPs and headlines.An analysis of competitors’ sites has been made to identify popular pages and products.What channels are used?- increased the conversion of the site from 1.5% to 4% of the total traffic.More than 10 new products have been created, 60% of which have become popular after a week of sales.- the coverage (and sales) of unique countries increased to 140
A plan of recognition that can affect the sales.
Activity
| Latest proposals 5 | Budget | Added | Deadlines | Proposal | |
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Competitor analysis and website structure
111 USD
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You need a curator, a producer, a mentor or a marketer for the infobisnes.
25 USD
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Analysis of the company’s sales system and detection of defects
111 USD
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Analysis of competitors, symmetry
401 USD
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Business Plan of the Private School "Q Academy"
2000 USD
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