Training sales of goods from China from Marina Galkina-1378% ROMI
About the company
Marina Galkina is the creator of two successful and growing brands: POFUNUO (ruxacks and accessories) and Babypelenki (muslim products).It also helps to make money on business with China by providing mentoring.What tasks were
1.Testing the wheels for a new product (mentor program) to attract a more payable target audience and increase the customer profit.Create a stable flow of applications and scale it to get the required volume of sales of places per course.Complexity of the project
Frequent blocking of advertising campaigns on Facebook.We got in a time when the social network blocked all the pages.This created big problems at the start and testing stage of the bricks.The bricks fell during the period when Facebook blocked all the pages.Search for a new brick that would bring the expected result.Classical options such as a webinar or a live webinar had very low recovery and low profitability until the final phase of sale.Therefore, we had to test other wheels that had sufficient rewardability, even if the demand price was increased.What was done
They tested offers and changed the target audience – initially the proposals were aimed at those who wanted to try to open their business.But we needed a payable audience who had already experience in entrepreneurship and could understand the value of learning.For her we have prepared and checked new offers with a webinar wrap.We changed the advertising format - the advertising banners did not allow customers to bring the value of the product fully, so we began to use a video that detailed what a person will get and what problems he will be able to solve.Changed the format of the brunch - entered business breakfasts and business dinner.This allowed to raise the return rate of investments to 541.33% of the ROMI, even though the application price increased twice.They began to scale a new gateway – they began to launch advertising in different cities to increase the fillability.This reduced the time of loading of the groups by two times.It was possible to gather people to the mentor group in less than 30 days, although earlier this process could take 2 months.The conclusions
If you don’t have a wrap, you may need to change the method.Even if you’re trying to get out of it as much as possible, your competitors may use the same approach, and people have developed a “banner blindness” to your advertising.In order to attract the necessary target audience, it is necessary to bring the meaning of the product correctly.Creatives should clearly reveal value, let the CIA understand what you offer, how you can solve people’s problems.Results
Number of passengers: 9038
Clipability: 0.59 %
Cost of transfer: $0.70
Total number of applications: 1776
The average price of 1 application: $2.96
Expenses for the advertising budget:
Promotion of a personal brand – $1008,53
Promotion of products - $5273
Duration of advertising: 105 days
-ROMI recovery: 1378%
Marina Galkina is the creator of two successful and growing brands: POFUNUO (ruxacks and accessories) and Babypelenki (muslim products).It also helps to make money on business with China by providing mentoring.What tasks were
1.Testing the wheels for a new product (mentor program) to attract a more payable target audience and increase the customer profit.Create a stable flow of applications and scale it to get the required volume of sales of places per course.Complexity of the project
Frequent blocking of advertising campaigns on Facebook.We got in a time when the social network blocked all the pages.This created big problems at the start and testing stage of the bricks.The bricks fell during the period when Facebook blocked all the pages.Search for a new brick that would bring the expected result.Classical options such as a webinar or a live webinar had very low recovery and low profitability until the final phase of sale.Therefore, we had to test other wheels that had sufficient rewardability, even if the demand price was increased.What was done
They tested offers and changed the target audience – initially the proposals were aimed at those who wanted to try to open their business.But we needed a payable audience who had already experience in entrepreneurship and could understand the value of learning.For her we have prepared and checked new offers with a webinar wrap.We changed the advertising format - the advertising banners did not allow customers to bring the value of the product fully, so we began to use a video that detailed what a person will get and what problems he will be able to solve.Changed the format of the brunch - entered business breakfasts and business dinner.This allowed to raise the return rate of investments to 541.33% of the ROMI, even though the application price increased twice.They began to scale a new gateway – they began to launch advertising in different cities to increase the fillability.This reduced the time of loading of the groups by two times.It was possible to gather people to the mentor group in less than 30 days, although earlier this process could take 2 months.The conclusions
If you don’t have a wrap, you may need to change the method.Even if you’re trying to get out of it as much as possible, your competitors may use the same approach, and people have developed a “banner blindness” to your advertising.In order to attract the necessary target audience, it is necessary to bring the meaning of the product correctly.Creatives should clearly reveal value, let the CIA understand what you offer, how you can solve people’s problems.Results
Number of passengers: 9038
Clipability: 0.59 %
Cost of transfer: $0.70
Total number of applications: 1776
The average price of 1 application: $2.96
Expenses for the advertising budget:
Promotion of a personal brand – $1008,53
Promotion of products - $5273
Duration of advertising: 105 days
-ROMI recovery: 1378%
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Vladislav S.
 Zaporizhzhia 21 0
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Available for hire
20 Safes completed
1 arbitration
On the service 7 years