Bright creative for launching cookie delivery
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Customer — a company launching dessert delivery and looking for a quick way to attract attention to a new product on the market. Product — a cookie with cream that looks appetizing, evokes emotions, and creates a desire to try it at first glance.
Task: create a bright and "tasty" creative for social media that immediately interests the audience and encourages them to place their first order with a discount.
What I did:
1. Made a large, detailed dessert with a "bitten" piece as the central element — the realistic effect stimulates appetite.
2. Used a bright blue background with dynamic milk splashes to create a lively and energetic atmosphere.
3. Added a bright badge “New!” to emphasize the product launch.
4. Clearly highlighted the promo —10% on the first order — a strong motivator for action.
5. Chose font and text placement that are instantly readable and visually "jump" in social media feeds.
Result:
The creative became part of the promo campaign on Instagram and Facebook, where it showed a high level of engagement among young audiences. Brightness, appetizing appearance, and simple presentation made the visual ideal for announcing the new delivery service.
Task: create a bright and "tasty" creative for social media that immediately interests the audience and encourages them to place their first order with a discount.
What I did:
1. Made a large, detailed dessert with a "bitten" piece as the central element — the realistic effect stimulates appetite.
2. Used a bright blue background with dynamic milk splashes to create a lively and energetic atmosphere.
3. Added a bright badge “New!” to emphasize the product launch.
4. Clearly highlighted the promo —10% on the first order — a strong motivator for action.
5. Chose font and text placement that are instantly readable and visually "jump" in social media feeds.
Result:
The creative became part of the promo campaign on Instagram and Facebook, where it showed a high level of engagement among young audiences. Brightness, appetizing appearance, and simple presentation made the visual ideal for announcing the new delivery service.