Good afternoon
It is necessary to develop a new label design for canned meat «Beef Stew of the Highest Grade» TM "ZIMMI" for export to Azerbaijan in two sizes:
330 * 72 Tin Can No. 12 (priority!)
330 * 42 Tin Can No. 8
The mandatory design elements on the label should include:
- Logo «ZIMMI». It needs to be recreated from the sample file attached.
- Image of pieces of stewed meat – beef with a bay leaf (or without it) and/or spices as a decorative element: black peppercorns or allspice (or without it). The product image should be «juicy» and «appetizing».
- The words «BEEF», «STEWED», «HIGHEST», «GRADE».
- Text part (UKR.) in the sample label attached.
- Text part (AZER.) in the attachment (will be changed).
Also attached are label options – «guidelines» – to understand what style the design should be executed in.
For example, I suggest paying attention to the label of TM «GLAVPRODUKT» canned goods, which is liked by consumers in Azerbaijan, highlighting the main colors: Blue, Red, Green, White, Gold.
It is presumed to use these colors in the design development, as BLUE, RED, GREEN – are the colors of the national symbolism of Azerbaijan and symbolize Turkic identity, progress, and Islam respectively. These colors also prevail in both art and folk creativity. Therefore, they are perceived by consumers.
The colors should be contrasting, bright. If possible, use «golden» elements – «lines, stripes, outlines».
The background, parts of the background – white or gradations, shades of gray under silver.
It is necessary to look at and possibly use some element with patterns, motifs, ornaments characteristic of Azerbaijan.
The design should be – bright, striking, fresh.
The label should look modern.
Attachment to colors is not mandatory.
For any questions/consultations regarding the creation of the label, please reach out, ask questions.
