Contest translated automatically. Log in or register, to view the original

LAFAR - is a network of grocery supermarkets. 


Competitors: Silpo, ATB, Fora.


Price segment - slightly below the average price range


Market: Eastern and central Ukraine


Target Audience: family women. They buy for the whole family. 

Unmet needs: They have a need for recognition of their skills. Health trend. Buy cheaper (promotion). Staff friendliness. Fresh products. Accurate weight, without deception. 


Buying situation: supermarkets near home, or on the way home by car. 

Purchase frequency: several times a week to 2 times a month. We want them to come more often. 


Proposed positioning: France and associations with it (simplest stereotypes of Ukrainians)

possibly: European values and quality (but to assert indirectly, not directly). Possibly service. Quality control (Inspector Fraymut). Possibly eco-friendliness. Possibly Provence. Freshness. Eco-friendliness

 

What we would like to incorporate:

  • stability

  • innovation

  • creative approach

  • profitability


Style of slogan writing: 

  • official

  • trustworthy

  • playful

  • humorous (try) 


Language of writing:  Ukrainian. And a successful translation into Russian.


What is already incorporated into branding: LaFar has French origins. The name contains 2 meanings: La - French article and FARE translates from French and English as - distant. 


The brand LaFar's signature pattern (texture) consists of wavy lines resembling green beds on the hills of France.  


Examples of liked slogans:

rozetka Every time what you need. 

Hotline knows where it's cheaper