A competition for naming has been organized
• Online store, food delivery
Company's area of activity:
- wholesale/retail trade in food products (mainly alcohol)
Description of product/service categories:
1. Alcohol (all types – Ukraine, Import)
2. Beer, non-alcoholic beverages
3. Grocery group (ketchups, mayonnaises, canned goods, cereals)
4. Packaged gastronomy: cheeses, sausages, ready-made meat products (hams, prosciutto, etc.)
Distribution channels and sales geography:
1. Odessa, Ukraine.
2. Retail and wholesale trade via the internet, possible sales through sales representatives.
Target audience profile:
1. Age 25 – 45 years (male – female)
2. Social status: from average – to average +
3. Informed and knowledgeable buyers.
4. Lifestyle: many acquaintances, friends, love banquets and parties, mostly family-oriented, not extravagant, but susceptible to temptations and impulses.
Existing or proposed positioning:
No
Closest competitors:
1. Target competitors – online alcohol stores: Alkoop, Alkotorg, Rozetka.
2. Competitors by selection: online stores of large retail chains: Metro, Auchan, Fozzy Tavria V, etc.,
Main competitive advantages of the company:
1. Wholesale and minimum market prices
2. Quality guarantee and direct supplies from manufacturers, personal guarantee from the founders of the online store
3. Fast delivery
Is there a creative concept (what should the name mean)?
1. A name with a smile, with a direct association with food products, alcohol, holidays, banquets.
2. Ukrainian authentic name
What should be reflected in the name?
• dynamism
• modernity
• innovation
• stability
• professionalism, experience
• confidence
Is it allowed/welcome to tie the name to the surname/name of the owner, geographical location, area of activity, or another key word (please specify)?
No
Can the name be a neologism (new form)?
YES
Which words and phrases are better not to use?
No restrictions.
Language of writing:
Ukrainian, Russian
Number of words in the name:
1-2 no more
Is trademark registration planned?
Yes
Will a domain registration with the chosen name be conducted?
Yes
Should the domain name exactly repeat the name in English letters?
Desirable, possibly defining meaning, significance in English.
In which domain zones is registration planned?
• .com
• .ua
• .com.ua
Are you considering the possibility of purchasing a premium domain?
NO
