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A competition has been organized for naming what? The name of the residential complex


Company's area of activity: Construction of a residential complex


Description of product/service categories: Construction and sale of a residential complex


Distribution channels and sales geography: Dnipro, close to the center. Sales department, website, advertising on LUN, DomRIA resources, outdoor advertising. 


Target audience portrait: People who value comfort, for whom the prestige of the residential complex, proximity to the center, availability of modern parking, safety for children, and a certain standard of living are important. 


Main competitive advantages of the company:

This is the second residential complex; the first one earned the developer a good reputation - everything was done within the agreed time, with attention to detail, the quality of materials and work is at a high level, the concept of "courtyard without cars" has been implemented, a guarded area, a beautiful courtyard with landscape design. 


What should be reflected in the name?

  • prestige
  • modernity
  • investments
  • uniqueness
  • reliability


Is it allowed/welcome to tie the name to the owner's surname/name, geographical location, area of activity, or another key word (please specify)? The name of the previous residential complex was Atmosphere, a tie is welcome.


Can the name be a neologism (new form)? Yes


What words and phrases are better not to use? There should be no repetition with already existing residential complexes in Ukraine


Language of writing: English, Russian


Number of words in the name: 1-2


Is trademark registration planned? Yes


Will a domain registration with the chosen name be conducted? Yes


Should the domain name exactly match the name in English letters? Preferably


In which domain zones is registration planned?

          .ua

          .com.ua


Please provide any additional information you consider important.

We are interested not just in a name, but also in a brief description. For example:

Residential Complex Atmosphere (atmosphera.ua)

Besides the fact that the word atmosphere primarily means "the gas envelope of the Earth," which performs a protective function for the planet, we are more interested in the second meaning of the word "surrounding conditions, environment." A residential complex with such a name immediately attracts attention; you understand that all parts of the puzzle are gathered here so that the atmosphere – "the weather in the house" is pleasant, comfortable, soulful, homely, etc. In short, it emphasizes all the advantages that the complex offers. It is positive, memorable, and understandable to all potential clients.
Updates
Update #1

Update). The word «Dnipro» should not be included in the title. It is better if the title consists of one word. Preference is given to titles in English. Please note that the building is 25 stories high, so names like villa, residence, chalet are not very suitable. We look forward to new options. Thank you all!

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9 February 2020, 23:36
Update #2

Dear participants. Today I provided several options to the director. Let's not get attached to Atmosphere, because it is really difficult and many options were sent simply with prefixes and the ending -sphere. I would like the name to be understandable to all people, so let's try to avoid neologisms. I concluded that the director likes names that sound the same or similarly in English and Russian. Thank you all, I hope we can suggest a few more good options.

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11 February 2020, 18:40
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