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A competition has been organized for the naming of a civil organization related to a military unit


Company's area of activity:  from the sale of unit merchandise to informing the public and conducting classes with civilians.


Description of products/services:  Sale of merchandise, informing the public, conducting military training classes, first aid, and national-patriotic education.


Distribution channels and sales geography:  Instagram, Telegram, website. Ukraine, with a high probability, Western Europe.


Target audience profile: military and civilian audience interested in military topics and personal training.


Existing or potential positioning:  all available information is indicated above


Main competitive advantages of the company/product/service:   all information from the first hand - regarding both the war and preparation for it. Unit merchandise, aimed at supporting the unit - funds will go to support the combat capability of the unit.


Is there a creative concept for the company (what should the name mean)?   

The concept is not formed, details are described above. Training moments will be conducted by wounded soldiers of the unit. 


What should be reflected in the name? 

  • prestige
  • dynamism
  • modernity
  • innovation
  • stability
  • uniqueness


Is it allowed or welcomed to tie the name to the surname, first name of the owner, geographical location, area of activity, or another keyword (please specify)?   

Yes


Can the name be a neologism (new form)?   

Yes


Words and phrases to avoid?   

Lexicon that may be blocked on Instagram and similar social networks


What language is the name needed in?   

Ukrainian or English


How many words should/can the name consist of?   

1-2 words


Is trademark registration planned?   

This option is being considered


Will a domain registration with the chosen name be conducted?   

Yes


Should the domain name exactly match the name in English letters?   

Preferably yes


In which zones is registration planned? 

  • .com
  • or .ua


Are you considering the possibility of purchasing a premium domain?

No


Please provide any additional information you consider important.  

The information above accurately describes the request. A link to the unit's channel on Telegram for better understanding of the context and symbolism: https://t.me/ShturmovaRota3