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Organized a naming competition for what? 

  • the company

 

Company's area of activity:   

book online store

 

Description of products/services:   

books from Ukrainian and (to a lesser extent) foreign publishers about the landmarks of Ukraine, art, history, ethnography, cuisine, literature of Ukrainians, as well as other nations of Ukraine

 

Distribution channels and sales geography:  

online store website, Ukraine

 

Target audience portrait:  

- private individuals who need to make a gift for a foreigner

- representatives of companies tasked with finding a gift for foreign partners, delegations (books about Ukraine in foreign languages) or for their employees (here, accordingly, books about Ukraine in Ukrainian)

- everyone interested in traditions, history, cultural heritage, nature, art, tourist attractions, regional development of Ukraine. Since 2022, the number of such people has increased

- those interested in history, architecture, interesting places in Kyiv

- independent travelers in Ukraine

- those involved in decorative and applied arts, sewing clothes with traditional elements, photo sessions in national style, etc.

- everyone who reads printed books by Ukrainian authors

 

Existing or potential positioning:  

Brand mission

We are an online bookstore and at the same time an informational and educational project. Together with our readers, we explore Ukraine through books. We study Ukraine geographically, touristically, ethnographically, in aspects of art, history, fiction, and more. We help to represent our country with dignity abroad.

 

Brand values

knowledge, travel, respect for cultural heritage and nature, diligence, quality

 

Brand slogan

Exploring Ukraine (together)! (through books)

 

Closest competitors:


https://www.skyhorse.ua/

https://varto.kiev.ua/

https://www.rodovid.net/

https://www.baltia.com.ua/uk/

https://udovik.com.ua/uk

https://www.book-on-demand.com.ua/product-category/po-vydavnytstvam/vydavnytstvo-mystetstvo

https://adef.com.ua/books/

https://korbush.com/shop

https://artalbums.com.ua/index.php?route=product/search&search=ukraine&limit=25

https://savchook.com/

https://yizhakultura.com/category/shop

https://www.osnovypublishing.com/category/all-products

https://brustury.com.ua/

https://rvv-kniga.com

https://www.facebook.com/profile.php?id=61566123252090

The listed websites are mostly suppliers who are also competitors because they sell their books retail. Almost all large and small bookstores are also competitors because they all sell these books.

 

Key competitive advantages of the company/product/service:   

Specialization in the specified literature, the widest range of it.

 

Is there a creative concept for the company (what should the name mean)? What should be reflected in the name? 

The name should correspond to the stated values and mission of the brand. The name can be more direct, i.e., related to concepts such as Ukraine, Ukrainians, exploration, travel, study, heritage, roots, books, etc., or less direct, for example, the name of some object or phenomenon that is associatively, archetypically connected with the stated values and mission of the brand.

 

Is it permissible or welcome to tie the name to the surname, first name of the owner, geographical location, area of activity, or another key word (please specify)?   

Almost anything is permissible as long as it corresponds to the project's concept, mission, and brand values

 

Can the name be a neologism (new form)?   

yes

 

What words and phrases should be avoided?   

in this section I will write good names that for various reasons are not suitable (taken or not suitable for the .ua zone, other reasons): terraUA, discoverUA, exploreUA, heritageUA, ucrainica

 

What language is the name needed in?   

It should be a Ukrainian or English word, or a Latin word written in Latin letters

 

Should the name consist of several words?   

Better one word up to 11 characters inclusive

 

Is trademark registration planned?   

no

 

Will a domain registration with the chosen name be conducted?   

yes

 

Should the domain name exactly match the name in English letters?   

yes

 

In which zones is registration planned? 

  • .com.ua or suggest another (but not .com, not .ua)

 

Are you considering the possibility of purchasing a premium domain? (A domain that already has an owner who wishes to sell it. The price is usually higher than registering a new domain.) If "Yes", please specify the maximum budget for the purchase.  

no

 

Please provide any additional information you consider important.  

Please review this file for more detailed information regarding the store branding, it will be useful for you:

https://docs.google.com/document/d/1BX-gMjhVFoE2KYEft2-BF-UVvApsCQZG3gJQYfOXznA/edit?tab=t.0