The brand concept is based on the cell renewal cycle.
The cosmetic brand will be part of a family of professional brands, at an affordable mass-market price.
"When simple hydration is no longer enough".
Brand description:
The skin cell renews itself on average every 4 weeks.
If you start taking care of your facial skin properly, with effective products, the skin will achieve a significantly better condition in just two renewal cycles. That is, in eight weeks.
The main thing is to choose the right products and use them consistently, daily, without skipping.
The brand concept and its name should refer to renewal, improvement, and skin regeneration.
As the core of the name, the option "8 weeks" was chosen - that is, eight weeks. However, it lacks refinement.
Thus, the name should convey the main essence of the brand – your skin can become significantly better in 8 weeks.
It is worth using such an English word, or creating a neologism, that could convey the message in English, understandable to a wide range of Ukrainian consumers, without knowledge of the Ukrainian language. Or words that sound the same in both Ukrainian and English, or – apply your own approach.
If it is an abbreviation, it should be easy to read, form a word that is easy to reproduce (by anyone who reads it) and is easy to remember.
The word should not sound similar to real words that have a completely different meaning. For example, EWR - which can be read as ЄВР, or in another way.
To make it easier to develop the idea, I am adding examples of logo sketches.
8 week – part.
EWR – abbreviation for 8 weeks of regeneration (renovation) etc. It is possible to use another word as the last one, but it should be understandable to the general public, even without knowledge of the English language. (Beauty – for example)
8WR – similarly, but instead of the letter E (eight)8 – the number has been added.
Other naming options are also accepted. Do not limit yourself.
Please describe your own proposal to make it clearer and immediately understandable.
