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Good day! We are looking for a name for a brand that sells (but does not produce) goods. The brand name will also be used as the website name. 


Company activity: the company selects a range of interesting products, in its opinion, from various Ukrainian (primarily Ukrainian, but not only) manufacturers and presents them in an online store and on partner websites.

Description of products/services: 
Initially, the name will be used for the following products:
travel pillows, sleep masks, earplugs (possibly protective headphones, protective glasses).
However, it may later be applied to other products as the range expands.  That is, it is preferable that the name is not tied to any specific product category. But it will initially be used for leisure products (travel pillows, sleep masks, earplugs).

Target audience portrait: the product is diverse and economically suitable for buyers with various income levels and different genders.

Sales regions: Ukraine

Language of writing - English or Italian, Latin script.


Name requirements: The brand name must be:

  • simple;
  • not long;
  • original;
  • easy to pronounce and write;
  • as clear as possible for the consumer;
  • memorable.


Number of words:  1, brief, concise, solid, but SOFT and pleasant sounding, which can be inserted into such sentences:
 "Inflatable travel pillow <TM> with headrest",  
 "Sleep mask <TM> made of natural silk, black color",
 "Earplugs <TM> for swimming, bathing with nose clip, grey",
"Travel neck pillow <TM> "Lamb" for adults and children, handmade"
Updates
Update #1

Dear contestants, please justify the name you have come up with, what it means or how it is translated.

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3 March 2018, 17:34
Update #2

There is no need to include combinations with the word "SLEEP" in the title, as there are products not only for sleep (headphones, glasses), sleep is clearly unnecessary here.

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3 March 2018, 19:02
Update #3

I repeat, it is NOT necessary to associate products with the words rest, sleep, this has already become a common mistake. Products are more likely from the category of protection — hearing (earplugs and protective noise-canceling headphones, shooting headphones), vision (protective shooting and work glasses), light protection (sleep masks), but also for travel — travel pillows, earplugs, masks. 

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4 March 2018, 8:33
Update #4

Main competitive advantages:

- Uniqueness (in 90% of cases in the Ukrainian market) - the main distinction;
- a wide range of products in the specified categories;
- price / quality / accessible to every customer.

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4 March 2018, 9:07