Main task:
to come up with and draw a matchbox named Spichkoff
Is the character real or fictional (human, animal, mythological or fairy-tale character, or does it need to be invented)?
needs to be invented
What is the gender and age of the future character?
male
age 35-45
What impression should the brand character convey?
The Spichkoff matchbox - a successful businessman, an intellectual, self-confident, smart, loves history, a collector, athletic.
In what style should it be executed?
Even from a distance, people should recognize it as a matchbox. It might be better to depict it half-open for recognizability, but I'm not sure. There must be clear legs and arms. Facial features (eyes, mouth, nose) should be large, as in the future, the character's facial expressions will determine the category of posts on social media - laughter, surprise, affirmation, exclamation, sports achievement.
What color scheme should the character be executed in?
Modern magazine colors or black and white
Should graphic elements be used (does your company or brand have a logo that needs to be used in the design? Specify items, clothing (uniform), details, items that you would like to see on the character.
Fingers on the hands should be clear, possibly gloved (like in cartoons), so that the character can use its fingers to indicate exclamation or negation. Possible (but not mandatory) use of mustache, headgear, hairstyle, glasses, suit, tie. The main clear recognizability in the character of the matchbox.
In what pose should the character be depicted?
standing full height in a speaker's pose
Where will it be placed:
- on business cards
- on letterheads
- on banners
- on the Facebook timeline header
- on its own website
- in presentations
- on t-shirts
- on jackets
- on caps
- on pens
The character will be displayed in images with text on social media and on the MATCH MUSEUM website.
THE MATCH MUSEUM is a place for studying, structuring, and storing products of the match industry of the USSR.
https://www.facebook.com/matchmuseum.ru/
