Igor Kovcheg

The project was consultative, with a clearly defined technical task: to check the transmission of eCommerce events in GA4/GTM and explain what is needed to launch dynamic remarketing in Google Ads.

During the check, it was found that critical eCommerce events (with item_id, value, currency, items[]) were missing in the DataLayer, therefore dynamic remarketing could not technically start forming audiences. This was confirmed by logs, tests, and the structure of events.

I provided a complete technical explanation, described all necessary conditions and steps for launching remarketing, and documented the missing signals that need to be added to the website.

Unfortunately, the client refused to accept the technical facts and insisted on their own interpretation of the work of GA4/Ads, which does not align with Google’s documentation.

The arbitration thoroughly examined the situation and confirmed that the consultation was performed qualitatively and within the set technical task.

Open to constructive dialogue and working with clients who are willing to adhere to the technical requirements of the Google platform.

Everything is great, I hope for further cooperation.

It is easy to work with Igor, he understands the specifics of modern technologies well, explains the task clearly, I recommend!

Wonderful collaboration, clear task, pleasant communication. Thank you!

Great client! The collaboration was very productive. Always responds quickly to messages, which allows for prompt issue resolution. The tasks are interesting and informative. I recommend 100%!

It is a pleasure to work with this client, the project brief is complete, always in touch. I hope for further cooperation. I recommend!

Working with the client was pleasant and comfortable. Clearly defined tasks for parsing Google Maps, prompt feedback, and willingness to discuss details helped to complete the project successfully and on time. A great collaboration experience!

Clear project brief, quick acceptance of work. I recommend for collaboration!

Everything went well! Clear and understandable project brief! Thank you for the collaboration!

This is the client's second order, and there are no complaints this time either. The deal went excellently. I recommend.

The deal went excellently, there are no comments.
The answers to the questions asked were provided in a timely manner.

I worked with this client on a project. Overall, the cooperation was normal, but there were some difficulties with communication. The client sometimes did not respond for a week or two, which delayed the work. However, after getting in touch, he was willing to resolve issues and continue cooperation.

There was also a situation where we agreed to open a new order because the proposed technologies did not fit. However, after discussing this issue, the client did not open a new contract. Maybe it was just a coincidence, but this moment should be taken into account.

Working is a pleasure, professionalism is felt, always in touch, answers all questions asked.
I definitely recommend for collaboration!

Igor is easy to contact, clear project brief, and good payment. I recommend for collaboration!

I am happy with the customer, I recommend!

It was a pleasure to cooperate, the customer is always in contact and puts a clear task, faithful. I recommend it!