Karina-Karolina Muntyan
Offer Karina-Karolina work on your next project.
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Offer work
Ukraine
9 days 17 hours back
available for hire
1 proposal made
age 28 years
on the service 4 years
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Successful projects
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Skills and abilities
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Services
Portfolio
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2500 USD End-to-End Business Automation on GoHighLevel
Client Management & CRM
Client: Proven (USA) — an online education project with a subscription model, podcast, and business club. Monetization through a paid subscription (Proven Network), an educational platform with multiple access levels, and a private business club (Proven Club / Elite).
Objective: Build a fully automated system on GoHighLevel — from collecting leads via Instagram and podcast to selling subscriptions, granting course access, upselling, and retention through community. All without manual involvement from the client.
… Tech Stack: GoHighLevel (CRM, funnels, email, LMS, calendar), Stripe, Instagram, WhatsApp/Telegram
What Was Done
1. Instagram Warm-Up + Lead Magnet + Email Collection
Created a landing page with a lead magnet (PDF/checklist) and generated a short link for posts and stories. After opting in, the contact is automatically added to the CRM with the tag "Lead Magnet IG" and a welcome sequence of three emails is triggered:
- Thank you + lead magnet delivery
- Podcast framework + CTA
- Case story + interest warm-up toward the subscription
Set up behavioral segmentation: opened the email, clicked, didn't open — each action assigns a corresponding tag and routes the contact into the right funnel branch.
2. Automated Subscription Invitation (Proven Network)
Built an email funnel with smart conditional logic:
- Didn't click → auto-email "Still thinking?"
- Clicked but didn't pay → reminder after 3 days
- Didn't open → email with a new subject line after 4 days
- Cold leads → landing page with subscription details; hot leads → direct Stripe payment link
After payment, automatically: tag "Network: Active", welcome email, added to a private group, onboarding sequence launched.
3. Learning Platform (LMS) + Automatic Access
Created a learning space in GoHighLevel Membership Area:
- Structured video courses by modules and topics
- Set up access levels: Basic / Advanced / Elite
- After Stripe payment → automatic tag assignment, welcome email, and unlocking the appropriate course level
- Launched email onboarding: platform overview, reminders, supplementary materials
- Set up reactivation for inactive users after 3/7 days
4. Business Club (Proven Club + Elite)
Built a separate paid product with an automated upsell flow:
- Invitation trigger — user completed 2+ modules or was active for a week
- Sales email sequence of 4 emails (from invitation to deadline)
- After payment: tag "Club: Active", added to a private chat, access to the club section in LMS, welcome sequence with rules, event calendar, and instructions
- Drop-off analytics + automatic win-back funnel for inactive members
5. Additional Automations
- Referral program — after payment, auto-email with a personal referral link, referral tracking in CRM
- Gamification — points and tags for activity (watching lessons, joining Zoom calls), email notifications about status
- Behavioral retargeting — inactive for 7 days → auto-email or WhatsApp reminder
- NPS and reviews — auto-survey at 50% course completion, public testimonial request for positive feedback
- Cancellation scenarios — cancellation attempt → email with alternatives (pause/discount), personalized offer
- Upsells — completed a module → mini-course offer, automatic access granted after payment
- Event registration — sync with GHL calendar + Email/WhatsApp reminders
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Results
- Full automation cycle from Instagram follower to paid club member — with zero manual involvement
- Automated monetization of the warm audience through subscriptions, courses, and the business club
- Learning platform with multiple access levels within a single system
- Behavioral segmentation and reactivation of inactive users at every stage
- Referral program, gamification, and NPS for retention and LTV growth
Skills and Tools
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2000 USD Full GoHighLevel Setup for a SaaS Platform
Client Management & CRM
Client: LeafMatrix LLC (USA) — SyncroIQ, a SaaS property management platform. Target audience: landlords, property management companies, and housing authorities.
Objective: Build a complete marketing infrastructure from scratch to attract and convert B2B/B2C leads — create a website on GoHighLevel, launch Google Ads campaigns, and set up automated email funnels.
… Tech Stack: GoHighLevel (website, CRM, funnels, email), Google Ads, Google Tag Manager
What Was Done
1. Website Creation and Lead Form Integration on GoHighLevel
Designed and built a full website on the GoHighLevel platform from scratch. Structured the content flow around the "pain → solution → action" principle:
- Hero section with a clear value proposition and "Get Started Free" CTA
- Pain points block — real audience problems (late rent, document chaos, lost maintenance requests)
- Audience segmentation — dedicated blocks for landlords, property managers, and housing authorities
- Key features and benefits of the platform
- Social proof — testimonials section
- Lead magnet — free PDF guide in exchange for email
- Final CTA banner with a repeated call to action
Embedded GHL forms at key points on the page (above the fold + lead magnet). Set up thank-you pages and confirmation modals. Verified responsiveness across all breakpoints.
Additionally prepared separate landing pages for each segment — Property Managers and Housing Authorities — with unique content, pain points, and lead magnets (Tenant Retention Toolkit and Public Housing Compliance Checklist).
2. Google Ads Setup for B2B/B2C Segments
Launched targeted ad campaigns across three audience segments:
- Conducted competitive analysis and keyword research via Google Ads Planner
- Developed campaign structure with separate ad groups and tailored copy for each segment (landlords, property managers, housing authorities)
- Integrated GHL Attribution Reporting for lead source tracking
- Set up Google Tag Manager and conversion triggers inside GHL
- Prepared ad budget recommendations for the pilot phase
- Built a reporting dashboard in GHL for transparent ROI tracking
3. Email Funnel and Automation in GoHighLevel
Built an automated follow-up system inside GHL CRM for lead nurturing:
- Set up an email workflow with three steps:
- Welcome email — greeting and registration
- Warm-up — platform benefits, case studies, and testimonials
- Final push — call to action with an offer (free 2-month trial)
- Implemented automated follow-up logic based on user activity (opens, clicks, form submissions)
- Prepared A/B testing for subject lines and CTAs
- Created a content calendar and segmentation recommendations
Results
- Built the entire marketing infrastructure from scratch — from first touch (Google Ads) to conversion (email funnel)
- Website created from scratch on GHL for lead generation with integrated CRM forms
- Client received a ready-to-scale system: dashboards, automations, and budget recommendations
- Three separate lead magnets for different audience segments
- Transparent lead attribution by channel through GHL
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Development of Zoho CRM for Information Business
Client Management & CRM
Development of Zoho CRM for Information Business
