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  1. Freelancers

Kostyantin Laptiev

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Kostyantin hasn't been on the service for a long time.
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Ukraine Kyiv, Ukraine
1 year back
Available for hire available for hire
on the service 3 years
Client profile
Freelancer Kostyantin L. — Ukraine, Kyiv. Core skill — Contextual Advertising, Search Engine Optimization (SEO)

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Portfolio


  • 316 USD

    Google Ads e-commerce building materials (Ukraine)

    Google Ads e-commerce building materials (Ukraine) — example of freelancer's portfolio work in category
    Problem:
    Due to the war, the client had to transform the business model and significantly strengthen the e-commerce direction. However, there was no experience in online sales and no established team for this. Previously, the client tried to run ads independently and engage various contractors, but these attempts only led to losses. Additionally, the construction materials market was in a state of decline, which further complicated the situation.

    Results
    … - The store's turnover increased 5 times, while the advertising budget only doubled.
    - The conversion to sales from the advertising channel (KR) doubled.
    - The main high-margin product groups became the most profitable due to the optimization of advertising campaigns and the website.
    - The website began to take leading positions for key queries due to SEO optimization.
    - Innovations on the website significantly increased CTR, improving customer interaction.

    Goals:
    - Increase sales through the website by advertising high-margin products and basic products, after which the client can offer products for the next stages of renovation.
    - Optimize advertising campaigns in Google Ads.
    - Build a transparent analytics system to assess the effectiveness of advertising campaigns and make strategic decisions.

    Approach and Implementation:
    1. Audit of the advertising account:
    - Analysis of existing campaigns, identifying problems and product groups with low profitability.
    - Optimization of old search campaigns to improve their effectiveness.

    2. Setting up analytics:
    - Integration of Google Analytics to track key metrics.
    - Setting up conversions and connecting call tracking for call analysis.
    - Connecting and configuring Merchant Center for working with Google Shopping.

    3. Launching new advertising campaigns:
    - Focus on high-margin products and products for the initial stages of renovation.
    - Launching shopping campaigns to promote key product categories.
    - Continuous testing of hypotheses and optimization based on data.

    4. Website optimization (since July 2023):
    - Improving the website structure and content to increase conversion (CR).
    - Bringing strategic product categories to the TOP of Google for key queries through SEO optimization.

    Why the client values our collaboration:
    - Systematic approach: We started with PPC management and later expanded our activities to SEO and website optimization.
    - Transparency: The development and implementation of analytics allow the client to monitor campaign effectiveness in real-time.
    - Focus on results: The emphasis on high-margin products ensured rapid growth in profits and profitability.
    - Flexibility: Regular testing of hypotheses and adaptation to market changes allowed us to achieve maximum results in challenging conditions.