Ruslan Dubinetsky
Private message 
Kyiv,
Ukraine
available for hire
Rating
Language proficiency level
English: upper-intermediate
CV
Full Stack Web Engineer / Writer
Hello! I work in web development and also write technical articles about what I use in practice: websites, WordPress, layout, programming, SEO, and related topics.
I have experience both working in teams and handling fully independent projects — from development and maintenance to explaining technical solutions in a clear and accessible way. My writing is grounded in real engineering experience.
I am especially interested in projects in the fields of education and knowledge, where technology and well-written texts help people truly understand tools rather than use them blindly.
Skills and abilities
Programming
Services
Photo, Audio & Video
Promotion
Administration
Portfolio
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150 USD Manuscripts and Text Cultures
Website MaintenanceI work at the intersection of academic editing, digital humanities, and modern publishing workflows, supporting the preparation of humanities research articles for journal publication.
The core of my work is the careful transformation of complex and heterogeneous source materials into clean, clear, and reproducible publication-ready outputs. This involves a combination of technical editing, bibliographic normalization, and the design of transparent workflows that reduce friction between authors, editors, and the production stage.
… In practice, this includes:
– converting DOCX / ODT manuscripts into structured Markdown;
– cleaning and standardizing citations and bibliographies (Pandoc, Zotero, CSL);
– resolving typographic and cross-referencing issues prior to typesetting;
– setting up reproducible builds (Markdown → LaTeX → PDF);
– documenting editorial pipelines for reuse, verification, and auditability.
I work on a freelance basis, in close collaboration with journal editors and authors. My focus is on formal correctness, structural clarity, and long-term maintainability of texts, rather than stylistic rewriting or intervention in content.
The goal is to bring complex scholarly materials into a stable, portable, and publication-safe state, while preserving the author’s voice, argumentation, and scholarly precision.
This role sits between traditional philological practice and modern tooling — where textual scholarship meets markup, version control systems, and reproducible publishing practices.
#AcademicEditing #DigitalHumanities #Pandoc #Zotero #LaTeX #Markdown
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WordPress Websites
Web ProgrammingSity.top — Full Site Editing (FSE) theme
https://sity.top/
A modern WordPress site built using the Full Site Editing (FSE) approach.
…
The project is based on a block-first architecture, where templates, layouts, and global styles are configured directly within WordPress, without tight coupling to traditional PHP templates. This demonstrates a contemporary approach to theme development, with a focus on flexibility, visual composition through the editor, and long-term maintainability.
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Glenbotal Spirits Shop — The Valley of Rare and Special Whiskies
https://glenbotal.co.uk/
A startup platform focused on selling and managing collectible whisky.
The site is implemented as a traditional WordPress theme with a substantial amount of custom logic built on top of WooCommerce. As part of the project, a custom subscription system was developed (replacing standard WooCommerce subscriptions), along with a domain-driven model for managing bottles and the full lifecycle of inventory.
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#DevOps #CI #CD #OOP #WordPress #PHP #HTML #HTML5 #CSS #javascript #Git #Webpack #Composer #WP-CLI #Docker #MetadataStandards #GoogleAnalytics
I design and develop WordPress websites — from classic custom themes to modern architectures based on Full Site Editing (FSE).
This selection includes:
* a completed contract with a UK-based startup (successful hire via Djinni), where I was responsible for product development, architectural decisions, and full project delivery;
* ongoing work on multiple projects for long-term and recurring clients.
These projects span both traditional WordPress implementations with deep customization and newer solutions built around block-based editing and site-wide composition. In all cases, the primary focus is not on off-the-shelf templates, but on aligning WordPress capabilities with specific business, editorial, and operational requirements.
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Custom WordPress Plugins
Web ProgrammingKeyword Processing Tool for PPC Workflows
https://embo-studio.ua/uk/services/servis-dlya-ppc-specialistiv/
A utility plugin designed to help PPC specialists prepare keyword lists for advertising platforms, including Google Ads.
…
The tool allows users to define preprocessing rules and automatically normalize incoming keywords into a consistent format before launching campaigns. This helps reduce list clutter, maintain a unified structure, and minimize errors at the start.
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Text and SEO Statistics Service
https://embo-studio.ua/ru/services/pidraxunok-simvoliv/
A text analysis plugin providing a set of basic SEO-oriented metrics commonly required during content preparation and optimization.
The service calculates key structural indicators in real time, helping authors and editors quickly assess text length and structure before publication or handoff.
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Duplicate Line and Keyword Cleaner
https://embo-studio.ua/ru/services/ochishhuvach-dublikativ-tekstu/
A utility for detecting and removing duplicate lines and keywords from text.
The plugin carefully accounts for letter case and whitespace, correctly handling entries that look similar but differ technically. It is well suited for preparing keyword lists, editorial drafts, and structured text data where duplicates introduce noise or cause errors.
#DevOps #CI #CD #OOP #WordPress #PHP #Composer
I designed and developed a set of custom WordPress plugins as standalone, practical tools for text processing, content preparation, and SEO-oriented workflows.
These plugins were built not as experimental prototypes, but as production-ready utilities with predictable behavior, clear user interaction, and a focus on real editorial and marketing use cases. They can be used directly within WordPress or, when needed, as independent tools outside the main site.
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Technical Articles on Web Development
Articles & Blog PostsCSS Preprocessors vs. Vanilla CSS
https://embo-studio.ua/ru/blog/css-preprocessors/
CSS (Cascading Style Sheets) is a style sheet language designed for describing the presentation of HTML documents.
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A preprocessor is a program that processes input data and produces output data, which is then used by another program.
In this context, preprocessors act as a “program in the middle” — a lighthearted analogy referencing the “man-in-the-middle” concept — transforming source input into a form that can be consumed by the final target environment.
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What Is an API
https://embo-studio.ua/ru/blog/what-is-api/
API (Application Programming Interface) is a set of rules and protocols that allow different software components to interact with each other. Simply put, it is a bridge that connects applications and enables them to exchange data.
In the modern world, APIs are used everywhere — from social networks to financial systems — and play a crucial role in software integration and interoperability.
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What Is Web Testing
https://embo-studio.ua/ru/blog/what-is-web-testing/
Web testing is a way of checking a web application for reliability, ensuring that it works correctly and does not fail at critical moments. It is not limited to verifying that buttons are clickable or pages load as expected, but represents a comprehensive set of activities.
Web testing covers aspects such as correct interface behavior, compatibility across different devices and browsers, as well as security, performance, and overall user experience (UX).
#CSS3 #SASS #SCSS #API #QA #QC
I write a series of technical articles focused on key concepts in web development and frontend engineering. These are conceptual materials designed to help readers develop a correct understanding of how web technologies work.
The articles focus on foundational topics such as CSS tooling, API principles, the basics of web testing, and related areas. The primary emphasis is on clarity of explanation, practical applicability, and technical accuracy. The goal of these materials is not to promote specific tools, but to explain fundamental principles and common real-world usage scenarios.
The selection presented here represents only part of this work. It does not include a broader set of applied publications, such as error analyses, troubleshooting articles, or documentation-oriented materials (for example, analyses of common HTTP errors and approaches to resolving them).
This collection reflects my ongoing practice in technical writing, focused on knowledge transfer and conceptual clarity, and complements my hands-on engineering work.
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WordPress Articles
Articles & Blog PostsRedirects in WordPress (Apache, NGINX, PHP)
https://embo-studio.ua/ru/blog/redirects-in-wordpress/
A redirect is an automatic forwarding from one URL to another. The redirection occurs on the web server side: when a user opens a page, the server checks whether a redirect exists for the requested URL. If it does, the web server forwards the user to the new URL.
…
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Which File Formats Does WordPress Support?
https://embo-studio.ua/ru/blog/file-formats/
In this article, we examine the main categories of file formats supported by WordPress, explain ways to extend the list of allowed formats, and provide recommendations for managing files within WordPress.
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How to Protect a WordPress Website from Hacking
https://embo-studio.ua/ru/blog/wordpress-security/
In this article, we explain how to properly configure a website during installation, which files should be removed immediately afterward, which plugins can be used for protection, and what actions help prevent security breaches. These simple steps will help protect your site from most common threats.
How to Optimize Images in WordPress
https://embo-studio.ua/ru/blog/image-optimization/
The main goal of optimization is to reduce image file size without sacrificing quality, which speeds up page loading and has a positive impact on SEO. According to studies, each additional second of page load time reduces conversion rates by 7%. Fast websites have a 53% higher chance of appearing on the first pages of search engines, which is critical, as 75% of users only view the first one or two pages of results.
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WooCommerce: How to Build an Online Store with WordPress
https://embo-studio.ua/ru/blog/woocommerce/
In some cases, a simpler solution—such as a website builder—may be more appropriate for a business. How can you determine when a store built with a site builder (for example, Wix) is no longer sufficient?
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How to Create Breadcrumbs in WordPress
https://embo-studio.ua/ru/blog/breadcrumbs/
Breadcrumbs are navigation elements that show users their current location on a website and the path back to the root sections. The term “breadcrumbs” originates from the fairy tale Hansel and Gretel, where the characters used breadcrumbs to find their way back.
Breadcrumb navigation is not a modern invention—it emerged in the late 1990s and early 2000s, when websites became more complex and hierarchical.
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Broken Link Checker: Finding Broken Links on a WordPress Site
https://embo-studio.ua/ru/blog/broken-links-on-wordpress-site/
A broken link is a URL that points to a web document that no longer exists. Broken links negatively affect both SEO and a website’s reputation. Searching for them manually is inconvenient, which is why it is recommended to automate the process using tools such as the Broken Link Checker plugin.
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How to Migrate Comments to WordPress
https://embo-studio.ua/ru/blog/comments-in-wordpress/
At a minimum, migrating comments to WordPress requires careful attention to the process. If you attempt to speed things up, above-average technical knowledge becomes highly desirable.
First, it is important to understand how comments are structured and stored in WordPress. Once this is clear, the migration process becomes much easier to follow.
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How to Create Sitemap.xml in WordPress
https://embo-studio.ua/ru/blog/sitemapxml/
Sitemap.xml is an XML file used to inform search engines (Google, Bing, and others) about the structure and content of a website. It contains a list of all important pages along with additional metadata, such as update frequency, last modification date, and page priority.
#WordPress #TechnicalWriting #PHP #HTML #HTML5 #CSS
Reviews and compliments on completed projects 18
6 April
100 USD
Layout of articles for MTC
The work was done with an understanding of the matter and a deep immersion in the problem.
26 January
150 USD
Layout of articles for MTC
As always, I am satisfied with the work: in addition to the high quality of the work, Ruslan optimized the process of formatting articles and supplemented the project documentation, although this was not included in the project requirements.
24 November 2025
33 USD
Test assignment for MTC
This was a test project, during which Ruslan deeply and thoughtfully immersed himself in the process of layout design for the magazine according to our templates and editorial practices. This is quite a large body of knowledge, requiring an understanding of both the technical and substantive aspects of the matter. The work was done very well, and we are also pleased with the discussion throughout its execution.
19 January 2025
11 USD
Article about Berat
The article is written well and of high quality.
22 November 2024
20 USD
Looking for an English-speaking copywriter for the long term.
The work was done well. A professional approach to execution.
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2 August 2024
18 USD
Write a review article on a plugin for WordPress
Wonderful work done, exactly what I was counting on.
6 July 2024
18 USD
Article about Manuel Neuer
We are working for the second time, the work is of high quality and all the requirements from the technical task have been met, there was a slight delay in delivery, but not very significant.
29 June 2024
12 USD
Copywriting for a gambling website
Done quickly and with high quality
7 June 2024
11 USD
SEO article for i-gaming
The task was completed with minimal compliance with the requirements of the technical assignment.
7 June 2024
11 USD
Text generation (Sports predictions) using Chat GPT - 3 pcs
I recommend for cooperation! Responsible performer.
7 June 2024
18 USD
SEO text about Till Lindemann
All on time, quality text, brief followed! There was a slight delay, but not significant, so it did not affect the evaluation. I recommend 🙂
4 June 2024
21 USD
Writing text
Great job, we will collaborate again.
2 June 2024
63 USD
Copywriter for managing a Telegram channel on website design.
Thank you for the work. Everything is done even ahead of schedule.
26 May 2024
21 USD
Writing text
Great job, completed on time, recommend for cooperation.
8 May 2024
11 USD
Копирайтер для управления Telegram-каналом по вёрстке сайтов — персональный проект для Руслана Дубінецького
Everything was done as agreed. Thank you for the good work, for the effort. I recommend!
8 May 2024
7 USD
Writing a script
Excellent work, fast completion.
13 March 2024
45 USD
50 text slots
A very responsible freelancer. The task was done quickly and efficiently.
4 March 2024
11 USD
Written by
Thank you Ruslan! The work is done. We work further.
Activity
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Install the sewer
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Development of a Chrome extension for automatic message sending
113 USD
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Find viruses on websites and remove them.
70 USD
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Layout of articles for MTC
100 USD
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Website layout
232 USD
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Wordpress - Merging 3 sites into one with regions
200 USD
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Constant website support
226 USD
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Layout of articles for MTC
150 USD
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Test assignment for MTC
33 USD
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Generate 100 texts for an online furniture store using AI
90 USD
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