Yuliya Naboychenko
Offer Yuliya work on your next project.
Private message
Offer work
Buryn,
Ukraine
7 months 2 days back
a little busy
age 41 years
on the service 3 years
Rating
Successful projects
Average rating
Skills and abilities
Portfolio
-
Case online store Tkanof
Email MarketingHow to reactivate 30,000.Customers and increase additional revenue in 3 times
Tkanoff offers materials for car and furniture.At the time of launch, the base included 17 thousand.The customers.In order to return those who have long not made the purchase, the decision was made to use emails.In particular, interest represented the b2b segment, which has a higher average check and purchases materials more than 1 times a month.The main purpose of the mailing is to increase the number of repeated purchases.The letter should have been received by customers who have not purchased for more than 6 months.To form the segment for sending data from the CRM system, in particular the date of the last purchase, were used.In addition to a long time not buying was proposed in a separate segment to distinguish those who previously addressed the company, but did not make any purchase until the moment of the sample.In order to work, a good UTP was needed.With the help of the sales department, a proposal for sending was formed.According to the results, the mail received the delivery capacity of 89%, despite the fact that before the mail was launched, the base was validated.This is due to the fact that at the present moment on the market there is no software allowing to validate the email, created in mail.ru.