Analysis of advertising in Facebook Ads

Hello!
I am a Meta Ads specialist with over 6 years of practical experience in e-commerce and lead generation. I regularly conduct in-depth audits of advertising accounts focusing not just on "errors," but on growth and scaling opportunities.

How I work with audits

An audit is not just a review of CTR, but a systematic analysis of the entire advertising ecosystem:

1. Account Structure

… the logic of Campaign / Ad Set / Ad

alignment of campaign goals with actual KPIs

duplication of audiences, optimization conflicts, learning issues

2. Audiences

Broad / Interest / Look-Alike / Retarget

correctness of look-alike (source, volume, relevance)

3. Creatives

analysis of CTR, thumb-stop rate, frequency

causes of burnout

alignment of creatives with the stage of the funnel

errors in messages and offers

4. Metrics and Analytics

CPM, CTR, CPC, CPA, ROAS, Frequency

points where the budget "leaks"

whether the optimization event is correctly chosen

5. Tracking

Facebook Pixel + Conversion API

alignment of events with the actual business process

data loss, duplication, delayed events

The result you will receive:

- A detailed audit of the advertising account (document + comments)
- A list of critical errors (what really affects the results)
- A clear optimization plan: what we change immediately, what we test

Scaling strategy: under what conditions and how to increase the budget without losing effectiveness

My experience

working with budgets from small to large-scale

e-commerce and lead generation

scaling, Broad strategies, LAL, retargeting

analytical reports for business owners and teams

Work format

access to Ads Manager (read / partial)

audit + recommendations within 3–5 working days

after the audit, I can connect to optimization and management (if needed)

I am ready to look at your account and after the initial review, tell you where the main growth points are.
Please let me know what type of project (e-commerce or leads).

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Good day, Mykhailo!
I am ready to analyze your advertising campaigns and propose an optimization plan.

Experience in the field is 4 years and over 50 projects behind me.

I am ready to discuss the details.
Write to me, and I will show an example of previous campaigns.

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I have good experience with Meta advertising in supporting projects in various markets, I also teach businesses and experts to manage advertising independently, I conduct consultations, I am ready to competently assist you with your request, write to me, we will discuss everything in private📩🤝

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Hello, write to me, a possible meeting in Lviv, we will discuss.

A little about me: experience in targeting for more than 3 years, worked with large brands such as Andreas Moskin, Family Gold Masters. The advertising budget at my disposal is up to 10,000/month per project.

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Good day)
I have familiarized myself with the task. I will close it systematically, without magic and "let's twist the creatives."

My approach is not just an audit for the sake of an audit, but a restart point for advertising with the prospect of scaling.

What will be done in fact:
• I will conduct a deep audit of the Meta advertising account: structure Campaign / Ad Set / Ad, logic of launches, duplication, budget imbalances
• I will analyze the effectiveness of campaigns, ad sets, and creatives through numbers: CPM, CTR, CPC, CPA, ROAS, Frequency — with norms and deviations
• I will check the pixel, events, and Conversion API: correctness, data loss, attribution issues
… • I will identify critical errors that drain the budget (structure, optimization, audiences, creative connections)
• I will show real growth areas, not abstract "can be improved"

As a result, you will receive:
• A detailed account audit with explanations in simple words
• A list of critical errors + priorities for what to fix first
• A clear optimization plan: what to turn off, what to rebuild, what to test
• A scaling strategy: when and based on what to increase budgets without draining
• Recommendations on audiences (LAL / Broad / retargeting) and creative logic (UGC, offers, messages)

Experience:
Over 6 years in marketing, systematic work with Meta Ads for e-commerce and lead generation, scaling budgets, working not "by feelings," but through numbers and analytics.

My value is to find where advertising really breaks and show how to make it a manageable growth tool, not a black box.

I am ready to discuss the details and format of the audit.
Message me privately, we will discuss everything in detail.

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